Head of Marketing

Head Of MarketingAs the Head of Marketing, you will provide creative, relational, and strategic leadership required to shape the voice and drive the growth of the Chalmers Center. Partnering closely with the Head of Creative Media, you will nurture and activate our existing network of thinkers, practitioners, churches, and partners through short-form storytelling, strategic media relationships, and a thoughtful brand experience.Operating as a true player-coach, your immediate responsibility will be to build and lead a small, agile team that balances technical growth marketing with high-level content creation. Whether your personal expertise leans more heavily toward the analytical or the editorial, you will develop a complementary team capable of executing our broader marketing objectives.You'll help Chalmers show up consistently in the broader conversation at the intersection of Christ's ministry and best practices in economic development. By crafting our digital and physical platforms in the world, you will create vibrant exchanges between Chalmers and community. Building on our existing network, you will use earned media, networking and excellent branding to grow a deeply engaged audience – extending our influence through trusted relationships. Balancing creativity, strategic insight and top-notch execution, your work will result in a measurable expansion of our audience, deeper engagement across key segments, and increased participation in our training and resources.Most importantly, you'll join a team stewarding Chalmers' mission: to help God's people rethink poverty and respond with practical biblical principles, so that all are restored to flourishing.Responsibilities:Build and lead a high-capacity marketing team aligned with Chalmers' mission and values to achieve our mix of objectivesCollaborate cross-functionally with program, development, creative media and operations teamsModel a relational, humble, and service-oriented approach to leadership. A player-coachEstablish measurable goals, track performance, and regularly report on marketing impact and engagementEstablish KPIs tied to audience growth, engagement, and downstream participation in trainingsPartner with program teams to align marketing strategy with revenue and participation goalsEditorial & Creative Direction:Lead creative development and growth of the Chalmers blogCreate and manage a comprehensive editorial calendar aligned with strategic prioritiesRemix our books, podcasts, and videos into shorter stories and resourcesAlongside our Director of Communications and Sr. Director of Foundational Products, respond to current events with timely commentary, case studies and resourcesSource and write original stories from within our communityBrand Experience:Ensure consistent messaging that clarifies how Chalmers is distinct in approach, theology, and practiceDevelop a brand refresh focused on delight and clear user journeysSharpen Chalmers' voice by writing fresh coordinating copy, calls-to-action and marketing links across all existing media and channels to optimize searchabilityEquip Chalmers' presence at conferences, events and speaking engagements with conversion-oriented collateral – clearly leading audiences to our resources and next stepsRelational Media Strategy:Own audience growth across segments including practitioners, church leaders, donors, and everyday ChristiansArchitect clear engagement pathways from content to community to training participationExecute an earned media strategy that platforms Chalmers' people, products, and ideas before prebuilt audiencesCultivate relationships with aligned press, platforms and ministry channels: pitch stories, op-eds, and media placementsCollaborate with our community management team to engage group chats and community engagement threadsMonitor and optimize web mentions on forums and digital communitiesSteward and manage Google Ad Grants for strategic visibilityQualifications:Demonstrated experience (7+ years preferred) in senior-level marketing, brand, or communications leadership, demonstrating an ability to lead, develop and inspire a high-performing team and a collaborative approachDemonstrated success driving measurable growth outcomes including audience expansion, email growth, and conversion optimizationExceptional storytelling ability with excellent written and verbal communication skills. Demonstrated creativity in content creation.Proven success building brand coherence and growing engaged audiences through content-first, relational strategiesExperience with earned media, PR, and press relationship developmentStrong digital fluency, including web strategy, SEO, CRM systems (e.g., Salesforce), and analyticsExcellent project management skillsCommitments:Commitment to the Vision, Mission, and Values of the Chalmers CenterAdherence to the Chalmers Statement of Faith, affirming the Lausanne Covenant, and Staff CommitmentsPlay an active role in the life of a local church communitySeek to apply the gospel to all areas of life, including interpersonal relationshipsUse a humble listening approach with both internal and external constituenciesAct courageously to overcome obstacles and remain hopeful for people living in povertyDepend on the Holy Spirit and seek God's guidance when making decisionsCan thrive in a team that practices excellence, humility, hope, and unityAbout The Chalmers Center:The Chalmers Center for Economic Development equips churches and faith-based organizations around the world with practical tools to walk alongside the poor in ways that restore dignity, build agency, and foster lasting transformation. Rooted in biblical principles, we focus on innovative economic solutions such as savings groups, financial education, and church-centered poverty alleviation strategies.