Sr Manager, Non-Traditional Generics Marketing

Teva Pharmaceuticals

We're Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it's innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we're dedicated to addressing patients' needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.

Our Team, Your Impact

The Senior Manager, Non-Traditional Generics Marketing is responsible for leading the development, execution, and optimization of strategic marketing initiatives that drive growth, enhance market presence, and support key business objectives. This role combines strategic thinking, strong business insight, and marketing communications capabilities, including oversight of content development and product website performance. The ideal candidate is collaborative, data-driven, and skilled at turning market insights into clear, actionable strategies within complex markets, especially the specialty pharmacy segment.

Location: This is a hybrid position (3 days/week in office) located in Parsippany, NJ.

How You'll Spend Your Day

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

Key responsibilities include, but are not limited to:

Product Positioning & Market Readiness

• Identify markets and pipeline products that require differentiated or non-traditional marketing approaches.
• Develop and execute innovative go-to-market strategies using non-personal promotion and market access programs.
• Partner cross-functionally to ensure strategic alignment and seamless execution.
• Drive market-readiness efforts by supporting product and packaging-related documentation.

Strategic Planning

• Identify unmet business needs, emerging opportunities, and key challenges.
• Leverage market insights, category trends, competitive intelligence, and performance data to define key segments, growth drivers, and prioritized initiatives, with emphasis on the specialty pharmacy space.

Marketing Communications & Digital Presence

• Lead development of clear, compelling customer-facing content aligned with US Gx commercial objectives.
• Oversee product website strategy, content development, UI/UX enhancements, and performance analysis to strengthen market visibility and engagement.
• Translate complex clinical, market, and competitive insights into concise, impactful messaging that maintains a unified brand voice.

Financial Ownership

• Monitors spend and identify opportunities to improve cost efficiency.
• Support budget planning and maintain oversight of assigned budget areas.
• Coordinate internal and external resources to ensure responsible use of funding.

Analytics & Performance Measurement

• Collaborate with internal partners to develop strong analytical frameworks and success metrics.
• Measure the effectiveness of marketing plans and tactics using performance indicators.
• Continuously refine strategies based on data-driven insights and market feedback.

Excellence in Execution

• Demonstrate strong project management skills with clear objectives, on-time delivery, and operational efficiency.
• Implement marketing strategies across multiple channels, stakeholder groups, and therapeutic areas.
• Oversee execution with a focus on quality, consistency, and cross-functional alignment.

Communication & Relationship Building

• Communicate effectively across all organizational levels.
• Inspire teams, champion innovation, and build strong relationships with internal and external partners.

Your Skills and Experience

Any equivalent combination of education, training, and/or experience that fulfills the requirements of the position will be considered.

Experience Required:

• Bachelor's degree
• A minimum of 5 years of experience in pharmaceutical or healthcare marketing, preferably within the generic or specialty pharmacy segments.

Experience preferred:

• Developing and managing product website strategy, including content updates, UX enhancements, and performance analytics.
• Hands-on marketing communications such as customer-facing content development, messaging frameworks, and digital asset management.
• Cross-functional project management, market research, and competitive analysis.
• Designing or executing differentiated, non-traditional go-to-market strategies, including non-personal promotion and market-access-focused tactics.
• Product positioning and launch communications preparation for pharmaceutical products.
• Strong analytical skills with the ability to measure marketing performance and apply data-driven insights to optimize strategies.
• Effective collaboration with cross-functional partners, including market access, sales, regulatory, medical, and commercial operations.

Skills/Knowledge/Abilities:

• Excellent communication and relationship-building skills, with the ability to work effectively across all organizational levels.
• Ability to work independently as a self-starter, navigate ambiguity, and manage multiple priorities in a fast-paced environment.
• Proficiency with MS Office suites, common marketing, analytics, and project-management tools and IT applications required to support execution.

Travel Requirements

• Limited domestic travel throughout the US (<10%).

Salary Range

The annual starting salary for this position is between $132,880 - $166,100 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.

How We'll Take Care of You

We offer a competitive benefits package, including:

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible, Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.

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Teva's Equal Employment Opportunity Commitment

Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any legally recognized status entitled to protection under applicable federal, state, or local laws.

Please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience. Request a reasonable accommodation by sending an email to View email address on click.appcast.io with the nature of your request and your contact information. Only inquiries concerning a request for a reasonable accommodation will be responded to from this email address.

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Teva Pharmaceuticals USA does not accept unsolicited assistance from agencies for employment opportunities.  All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.