Account Executive

As an Account Executive at Playwire, you will play a key role in driving advertising revenue growth by identifying, developing, and converting sales opportunities across the Publicis agency group. You will be responsible for building and maintaining strong relationships with agency partners, developing a consistent pipeline of opportunities, and delivering advertising solutions that align with clients' objectives.

The primary focus of this role will be maximizing revenue opportunities within Publicis agencies and their clients, while supporting Playwire's wider US commercial strategy.

As an individual contributor, you will take ownership of your agency relationships and sales activity, proactively identifying new business opportunities and growing existing partnerships. You will develop a strong understanding of Playwire's publisher ecosystem, products, and advertising solutions, including Direct IO and programmatic advertising. You will work collaboratively with internal teams to create compelling media proposals, deliver effective presentations, and execute successful advertising campaigns.

Essential Functions

• Drive Revenue Growth: Identify, develop, and convert advertising sales opportunities across Publicis agencies and their clients, contributing to individual revenue targets and the wider US commercial strategy.
• Build Agency Relationships: Establish and maintain strong relationships with key stakeholders across Publicis agencies, including media planners, buyers, supervisors, account directors, and senior agency decision-makers.
• Prospect and Develop New Business: Proactively identify new advertisers, briefs, and opportunities within the Publicis network, building a healthy and consistent sales pipeline.
• Manage the Sales Process: Take ownership of opportunities from initial outreach and discovery through proposal development, negotiation, and deal closure.
• Deliver Compelling Sales Presentations: Confidently present Playwire's advertising solutions to agency partners, tailoring recommendations to advertiser objectives and campaign requirements.
• Develop Strategic Proposals: Work closely with internal teams to create competitive media plans and proposals that demonstrate the value of Playwire's inventory, audiences, and advertising solutions.
• Grow Existing Accounts: Identify opportunities to increase revenue from existing agency relationships through repeat business, upselling, and cross-selling.
• Collaborate Cross-Functionally: Partner with Ad Operations, Client Services, and other internal teams to ensure seamless campaign execution, strong client satisfaction, and continued revenue growth.
• Maintain Pipeline Visibility: Effectively manage sales activity, pipeline development, forecasting, and account updates through internal CRM systems.
• Stay Informed on Market Trends: Maintain a strong understanding of the US digital advertising landscape, agency priorities, programmatic developments, and competitor activity.
• Contribute to Team Success: Foster a positive, collaborative, and performance-driven sales culture, sharing market insights and contributing to the wider US sales team's success.

Qualifications

• Minimum of 3+ years of experience in digital media sales, agency sales, or relevant experience working at an advertising agency, or within the advertising industry.
• Experience working with major media agencies, ideally with established relationships within the Publicis agency group.
• Strong understanding of the digital advertising ecosystem, including Direct IO, programmatic advertising, and media buying processes.
• Demonstrated ability to prospect, develop new business opportunities, and manage a sales pipeline effectively.
• Proven track record of achieving or exceeding individual sales targets.
• Ability to build and maintain relationships with agency stakeholders across multiple levels of seniority.
• Strong communication and presentation skills, with the confidence to independently lead agency meetings and client conversations.
• Commercially minded, with the ability to understand advertiser objectives and recommend relevant advertising solutions.
• Highly organized, proactive, and comfortable managing multiple accounts, opportunities, and priorities.
• Creative and solutions-oriented approach to selling, with strong problem-solving and negotiation skills.
• Collaborative team player who can work effectively with internal stakeholders to deliver successful outcomes for clients.
• Positive, motivated, and results-driven attitude, with a desire to develop professionally and contribute to a growing sales organization.

What Success Looks Like

• Building a strong and active network of relationships across Publicis agencies in New York.
• Consistently generating new sales opportunities and maintaining a healthy pipeline.
• Achieving individual revenue targets and contributing to US sales growth.
• Increasing Playwire's visibility, engagement, and share of advertising spend across Publicis agency teams.
• Developing repeat business through strong client relationships and successful campaign delivery.
• Demonstrating a proactive, collaborative, and commercially focused approach to sales.