Social media and newsletter editor

Social Media And Newsletter Editor

The Cap Times is seeking an online-audience-savvy journalist with innovative instincts to help grow our following and lead the newsroom approach on social media platforms and email newsletters. Photography and video skills are required.

We are a digital-first media organization that covers public affairs and culture in Madison, Wisconsin. Our newsroom has made important strides in building a larger pool of newsletter subscribers and gaining new social media followers. We're looking for an avid news consumer with a passion for building strong engagement through our social platforms to help make those efforts flourish. You will work with supportive, friendly colleagues eager to share and assist, because your successes will also be theirs.

We're looking for a team member who has:

• Demonstrated fluency and creativity using social media and other tools, including creating photos and videos, to reach a wide variety of audiences.
• Experience writing, editing and producing email newsletters.
• Strong customer service skills, including using digital tools to track and manage interactions and assisting with in-person and virtual reader engagement events.
• A passion for championing the role journalism plays in informing the public, leading more people to subscribe to news products, participate in events and ultimately join the Cap Times membership program.
• A talent for connecting with younger social media users to diversify news readership and turn younger users into daily news consumers.
• A demonstrated ability to analyze metrics and apply data to develop outreach and engagement strategies.
• An understanding of SEO and the impact that has on engagement.
• A forward thinker with the ability to juggle strategic thinking and hands-on tactical work.
• An eagerness and ability to try new tools, including a responsible and ethical use of artificial intelligence, and share knowledge and skills with colleagues.
• A bachelor's degree in journalism or a related field is preferred.

Specific responsibilities include:

Social media

• Setting strategy for social media growth and making posts across multiple platforms.
• Encouraging social media followers to become more regular consumers of Cap Times content.
• Coming up with ideas to put newsroom writers in front of the camera for shortform social media videos that build the newsroom brand.
• Making recommendations about and executing paid social media campaigns to grow our audience.
• Interacting with users and responding to social media messages, inquiries, and comments on multiple pages, forwarding important messages to internal teams.
• Leading community engagement across social media channels, such as liking, commenting and following new users on behalf of the Cap Times.

Newsletters

• Working with the newsroom, assist the audience director in producing a daily morning newsletter. This includes editing content provided by other newsroom journalists, as well as creating your own.
• Working with the audience director to create strategies for increasing our pool of newsletter subscribers.
• Producing occasional newsletters for paid Cap Times members, Cap Times Idea Fest subscribers and filling in as needed on the production of other newsletters including Food & Culture and Opinion Roundup.

Events and membership

• Assisting in the production and marketing of newsroom events including Cap Times Idea Fest and Cooking with the Cap Times.
• Assisting the audience director occasionally with membership tasks, including communication and distribution of member benefits.

Technologies used include:

• Google Analytics
• Parse.ly
• Mailchimp
• Salesforce
• Stripe
• Social media: Facebook (including Ads Manager), Instagram, Twitter, Bluesky, Threads, YouTube, LinkedIn
• OptInMonster
• GSuite, Microsoft Excel

Benefits offered include medical, dental and vision insurance; company-paid life and long-term disability insurance; company matched 401(k); employee assistance program; and paid time off, sick and holiday time.

Pre-employment background and drug screenings apply.

The Cap Times is an Equal Employment Opportunity employer. We are committed to maintaining a workforce that accurately reflects our audience and expands our voice. Women, people of color and people with disabilities are encouraged to apply.