SEO Manager

Job Title: SEO Manager Department: Marketing Salary Range: $110,000 – $125,000/year Reports To: Vice President of Digital Marketing Work Schedule: Monday – Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program. Position Overview We are seeking a results-driven SEO Manager with deep expertise in traditional search engine optimization, AI‑powered search strategies, and Generative Engine Optimization (GEO). This role is ideal for someone who understands how search is evolving including platforms like Google SGE, Gemini, ChatGPT, and other generative search experiences. You will lead our SEO organic growth strategy, ensuring strong visibility across both traditional and AI‑powered search ecosystems. In addition, this role partners across Marketing, Brand, and Technology to ensure content aligns with brand standards, user experience needs and technical requirements. Key Responsibilities Develop and execute comprehensive SEO strategies that drive organic traffic, leads, and revenue Optimize content and site architecture for both traditional search engines and AI-driven search platforms Lead Generative Engine Optimization (GEO) initiatives, ensuring brand visibility in AI‑generated responses Collaborate with cross functional teams to ensure content aligns with platform requirements and SEO best practices Analyze performance using tools such as Google Analytics, Amplitude, AI search tracking platforms, and others Stay ahead of industry trends, including algorithm updates, and AI search advancements Develop scalable SEO processes and reporting frameworks Support keyword strategy, on page optimization, metadata and content audits Monitor content performance and recommend improvements based on data and user behavior Stay current on evolving SEO, GEO and AI enabled search trends Benefits Competitive Salary Range between $110,000 – $125,000 depending on experience Comprehensive Medical, Dental and Vision benefits Opportunities for additional bonuses Cell phone allowance 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Discounts up to 30% on retail brand merchandise On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services Qualifications 5+ years of SEO experience, with proven results in competitive markets Strong understanding of AI-driven search Experience with Generative Engine Optimization (GEO) strategies Proficiency in SEO tools Experience working with content management systems Strong analytical and problem‑solving skills Excellent communication and cross‑functional collaboration abilities Strong writing and editing skills with understanding of digital user behavior Working knowledge of SEO principles and optimization tools Experience collaborating across marketing and technical teams Multi brand or franchise experience preferred Equal Employment Opportunity Statement Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr