Marketing Automation Manager

Posted Monday, August 25, 2025 at 4:00 AM About Crisis24 is a GardaWorld company recognized as a leading integrated risk management, crisis response, consulting, and global protective solutions firm. We serve influential clients worldwide with specialized security services and advanced AI-enabled technology. At Crisis24, we go beyond mere employment; we create a realm where your skills are instrumental in shaping global security. Your journey with us will be fulfilling, driven by purpose and accomplishment, and offers ample opportunities for personal and career advancement. This position will be located in the Annapolis, MD office on a hybrid basis. What You Will Work On Marketing Automation and Operations: Assist with scaling initiatives across marketing tech platforms and optimizing marketing systems, data, and reporting. Email Campaign Management: Manage email build, optimization, and execution, ensuring accuracy and brand alignment. Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results. Responsibilities Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions. Manage email lists, segmentation, testing, and email performance tracking. Optimize email deliverability, open/click rates, and compliance with privacy laws. Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack. Assist with lead scoring, segmentation, and lifecycle tracking. Assist with ensuring accurate lead routing and integration with CRM systems. Help maintain campaign tracking and UTM frameworks. Assist with marketing attribution and campaign performance reporting. Support marketing data cleanup, uploads, and process documentation. Other duties as assigned. What You Will Bring Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience. 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role. Strong marketing automation and email marketing skills with attention to detail and deadlines. Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce. Deep knowledge of email best practices, personalization strategies, and data compliance standards. Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks. Experience working in cross-functional environments and collaborating with remote teams. Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus. Information Security Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement. Equal Opportunity Statement Crisis24, a GardaWorld Company, is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws. #J-18808-Ljbffr Crisis24