Marketing Data Analyst

Marketing Data Analyst

MIT Open Learning, to drive marketing performance analysis and conversion optimization across the department; work with Marketing and Content teams to develop and maintain a measurement framework across the marketing and conversion funnel from content discovery through course purchase; evolve and mature the KPI measurement framework in collaboration with Marketing leadership, to help guide strategy across Open Learning; work across multiple marketing data sources (e.g., Hubspot, GoogleAnalytics, social channels, PostHog, enrollment data, etc) to assemble a rich and connected view of performance; implement and manage custom event tracking across web and product analytics platforms to ensure marketing questions can be answered with accurate data; build and maintain dashboards (Tableau preferred) that give Marketing, Content, and Course teams visibility into performance; design reports that surface the most important indicators clearly and accessibly, supporting both day-to-day execution and leadership review; and to build attribution models that tracks how organic content (blogs, podcasts, topic pages) drives traffic through the funnel toward both free and paid offerings.

Required: Bachelor's degree in related field with research methods and statistical analysis; a minimum of seven years of experience conducting data analyses, including collecting, cleaning, analyzing, evaluating and synthesizing complex and large datasets from various sources and producing effective, well-organized reports.

Works in person on the MIT campus in Cambridge, MA a minimum of two days a week.