Head of User Acquisition

Role Description

As Head of User Acquisition, you will own the end-to-end growth engine for the company. Reporting directly to the Founder/CEO, you will have full ownership over acquisition, retention, and monetization strategy in a competitive consumer app environment.

You will design and execute a multi-channel growth strategy spanning:

• Paid acquisition and media buying across major consumer platforms
• Creative strategy and performance optimization
• Influencer, creator, and KOL partnerships
• Retention and monetization initiatives
• Data analytics, attribution, and experimentation

Qualifications

• 5+ years of experience leading growth, performance marketing, or user acquisition functions within consumer mobile apps, gaming, or other high-velocity digital products
• Demonstrated success scaling acquisition, engagement, and monetization in performance-driven environments with meaningful revenue ownership
• Deep expertise across paid media, attribution, lifecycle optimization, and growth analytics, with hands-on fluency in platforms such as GA4, AppsFlyer, Adjust, Hotjar, and related tooling
• Strong understanding of monetization mechanics common within social casino, gacha, collectibles, or other high-LTV consumer ecosystems
• Proven ability to operate as both a strategic growth leader and highly execution-oriented operator within early-stage or resource-constrained environments
• Experience managing external growth partners, agencies, media buyers, creators, and performance marketing vendors
• Exceptional analytical, communication, and stakeholder management skills, with the ability to translate complex data into actionable business decisions
• High ownership mentality with a strong bias toward experimentation, iteration, and rapid execution

Requirements

• Deep familiarity with the TCG, Pokémon, or broader collector ecosystem, including an intuitive understanding of collector psychology, community behavior, and enthusiast-driven products
• Experience partnering closely with creators, influencers, and KOLs to drive scalable acquisition and community engagement initiatives
• Strong AI fluency, including comfort leveraging automation, internal tooling, dashboards, scripting, or AI-assisted workflows to improve operational leverage and decision-making
• Passion for gaming, internet culture, collectibles, or fandom-driven consumer communities is highly valued

Benefits

• Join at the ground floor of a fast-moving, well-funded startup with proven early traction and elite investors
• Direct ownership of growth in a category with passionate, high-spending users
• Work with a small, elite team where your impact is immediately visible
• Help build the “third place” that TCG collectors have been missing
• If you’re a high-output operator who also loves TCGs, gaming culture, and internet-native communities, this is an extremely rare opportunity.