Search Engine Optimization Manager

Location: Seattle, WA (Hybrid, 3 Days Onsite) About the Role We're seeking an experienced SEO & AEO Manager to lead organic acquisition initiatives focused on high-intent customer segments. This role will own the end-to-end strategy for search engine optimization and answer engine optimization, driving customer growth through scalable content experiences, technical SEO initiatives, and AI-driven search visibility. You'll collaborate closely with product, engineering, analytics, content, and marketing teams to build and execute a roadmap that delivers measurable acquisition results. Key Responsibilities Own and drive organic customer acquisition growth through SEO and AEO initiatives. Build and execute a scalable SEO strategy focused on transactional and commercial search opportunities. Conduct keyword, prompt, competitor, and market research to identify growth opportunities. Develop programmatic, editorial, and templated landing page strategies at scale. Partner with engineering teams on site architecture, taxonomy, URL structure, and technical SEO improvements. Monitor search rankings, answer engine visibility, traffic performance, and acquisition outcomes. Create forecasts, dashboards, and executive-level reporting on organic growth initiatives. Manage off-page SEO efforts including link acquisition, affiliate relationships, and digital PR partnerships. Leverage AI tools to accelerate content creation, workflow efficiency, analytics, and optimization efforts. Collaborate cross-functionally with product, analytics, content, marketing, and engineering stakeholders. Required Qualifications 5+ years of SEO experience with direct ownership of organic acquisition targets. Proven success improving rankings for competitive commercial and transactional keywords. Experience building and scaling programmatic SEO, content platforms, or large-scale landing page ecosystems. Strong understanding of technical SEO, taxonomy design, site architecture, and CMS platforms. Experience partnering closely with product and engineering teams. Hands-on experience with analytics and SEO platforms such as: Google Search Console, Ahrefs, Accuranker (or similar rank-tracking tools), Product analytics platforms Experience forecasting SEO impact and building performance reporting. Strong project ownership and stakeholder management skills. Ability to work in a highly collaborative, cross-functional environment. Preferred Qualifications Experience with Answer Engine Optimization (AEO) and AI search ecosystems. Background working on large-scale consumer websites, marketplaces, or content-driven platforms. Experience with affiliate marketing, digital PR, and link-building programs. Familiarity with answer engine visibility tools such as Profound or similar platforms. #J-18808-Ljbffr