Trade Marketing Representative-Lake City, FL

Job Description

Job Description

Trade Marketing Representative

75,000 annual base salary plus quarterly bonuses

Perks: Company car, phone, laptop

Lake City, FL - apply today!

Are you a results-driven sales professional with experience in FMCG, consumer packaged goods, food & beverage, tobacco, beverage, household products, or retail sales? We're looking for a motivated Trade Marketing Representative to join our team and play a key role in expanding market share, strengthening retailer relationships, and executing best-in-class trade marketing initiatives throughout your assigned territory.

In this field-based role, you'll serve as the face of our brand, partnering with retailers to maximize product visibility, increase sales, execute promotional programs, and deliver category growth. If you enjoy building relationships, negotiating with customers, analyzing sales trends, and achieving measurable results, we'd love to hear from you.

Key Responsibilities

Territory Management & Sales Execution

• Manage and grow an assigned territory by developing strong relationships with retail partners.
• Plan and prioritize customer visits using territory planning tools, customer segmentation, and sales performance data.
• Execute retail sales strategies that increase product distribution, visibility, and market share.
• Identify opportunities to expand product placement and drive incremental sales.

Trade Marketing & Merchandising

• Execute merchandising standards, promotional displays, and planograms to maximize shelf presence.
• Ensure retail locations maintain optimal inventory levels and product availability.
• Submit replenishment orders when appropriate to minimize out-of-stock situations.
• Educate retail partners on merchandising best practices and category growth opportunities.

Consultative Selling & Customer Development

• Utilize a consultative sales approach to understand customer needs and recommend solutions that create mutual business success.
• Negotiate promotional activities, product placement, display opportunities, and sell-out initiatives.
• Build long-term partnerships through exceptional customer service and consistent follow-up.
• Ensure compliance with merchandising standards, promotional agreements, and contractual requirements.

Business Analytics & Market Intelligence

• Analyze sales performance, promotional effectiveness, and territory trends to identify growth opportunities.
• Monitor competitor activity, pricing, new product launches, and retail market conditions.
• Provide retailers with data-driven recommendations that improve category performance and sales results.
• Maintain accurate reporting and activity documentation using Trade Marketing Execution (TME) systems and CRM tools.

Performance & Continuous Improvement

• Achieve or exceed territory sales objectives, merchandising KPIs, and distribution goals.
• Track performance metrics and proactively identify opportunities for improvement.
• Collaborate with internal sales and marketing teams to execute national and regional initiatives.
• Maintain accurate records and timely reporting through company systems such as Synergy.

Qualifications

Required

• High School Diploma or equivalent.
• Valid driver's license and ability to travel throughout an assigned territory.
• Strong interpersonal, communication, presentation, and relationship-building skills.
• Proficiency with Microsoft Office, including Excel, PowerPoint, and Outlook.
• Excellent organizational skills with the ability to manage multiple accounts and priorities.
• Willing and able to travel as business needs require, including occasional overnight hotel stays, while maintaining flexibility to support changing schedules, customer needs, and operational priorities. 

Preferred

• Bachelor's degree in Business, Marketing, Sales, or a related field.
• 1+ years of experience in Trade Marketing, Territory Sales, Field Sales, Merchandising, Retail Sales, Account Management, or FMCG/CPG sales.
• Experience working with consumer goods, beverage, food, tobacco, personal care, or household product brands.
• Experience using Trade Marketing Execution (TME), CRM, or retail execution software.
• Strong analytical skills with the ability to interpret sales data and transform insights into action plans.
• Demonstrated success achieving sales quotas, merchandising goals, and territory growth objectives.

What Makes You Successful

• Results-oriented with a passion for winning in a competitive retail environment.
• Strong commercial mindset with excellent negotiation and influencing skills.
• Comfortable working independently while managing a busy territory.
• Skilled at building lasting customer relationships through trust, integrity, and exceptional service.
• Adaptable, proactive, and motivated by achieving measurable business results.

Benefits:

• Employee Stock Purchase Plan
• Comprehensive Medical, Dental & Vision Coverage
• Life Insurance
• Matching 401(k)
• Generous Paid Time Off (PTO)
• 20 Weeks Paid Family Leave
• Tuition & Education Assistance Programs
• Professional Development Opportunities
• Employee