Marketing Cloud Administrator, Salesforce (Hybrid) - Olin Business

Scheduled Hours 37.5 Position Summary This role is responsible for analyzing organization processes, converting business workflows for launch, and on‑going use of the CRM Platform. The Marketing Cloud Administrator (Salesforce) serves as the technical expert to all departments and areas to create, customize and improve the SF Marketing Cloud System into an effective contact/data management system through support, training, trouble shooting, as well as system customizations, reporting, and journey building. Key responsibilities include formulating and executing strategies and tactics for email outreach, lead nurturing programs, campaign management, lead lifecycle integration with Salesforce, and reporting on lead flow/progress. Marketing Cloud and Journey Builder is being used at Olin for graduate programs recruiting and admissions, executive development programs, as well as school‑wide relationship management information for Business Development, Corporate Relations and Alumni and Development. Job Description Primary Duties & Responsibilities Key responsibilities include formulating and executing strategies and tactics for email and SMS text outreach, lead nurturing programs, campaign management, lead lifecycle integration with Salesforce, and reporting on lead flow/progress. Partner with internal marketing team and internal clients to create, manage and present an actionable plan and reporting insights that align Olin’s business objectives and targets with technical solution using Salesforce Marketing Cloud and Mogli. Tests and validates solution components and provide solution walkthrough with team. Provides reporting metrics through Salesforce and Everest with recommendations for improving results. Build, test, report and monitor journeys within Marketing Cloud to deliver on defined objectives for both B2B and B2C audiences. Set up and deploy cross channel communications. Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back. Work with brand management and creative team to create and customize platform template (themes, logos, landing pages, email, forms, banner graphics, page graphics, CTAs, buttons) within Marketing Cloud for B2B and B2C audiences. Provide planning and project leadership in marketing automation processes and campaign management including identifying project risks, presenting alternatives to alleviate or resolve issues, overseeing new data and data integrations in Marketing Cloud, investigating and resolving bugs/issues related to CRM initiatives, and managing Marketing Cloud releases. Working Conditions Job Location/Working Conditions: Normal office environment. Physical Effort: Typically sitting at a desk or a table. Equipment: Office equipment. Required Qualifications Education: Bachelor’s degree or combination of education and/or experience may substitute for minimum education. Certifications /Professional Licenses: No specific certification/professional license is required for this position. Work Experience: Relevant Experience (3 Years). Skills: Not Applicable. Driver’s License: A driver’s license is not required for this position. Salary Range $58,400.00 – $99,700.00 annually. Benefits Personal Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U‑Pass for eligible employees. WashU provides eligible employees with a defined contribution (403(b)) retirement savings plan, which combines employee contributions and university contributions starting at 7%. Wellness Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more! Family We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered. WashU covers the cost of tuition for you and your family, including dependent undergraduate‑level college tuition up to 100% at WashU and 40% elsewhere after seven years with us. For policies, detailed benefits, and eligibility, visit Equal Employment Opportunity Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. #J-18808-Ljbffr