Director, Integrated Marketing

About REP:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

Our Core Values:

• Think Like a Customer - We empathize with our customers; understand the ' why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good ; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role:

The Director, Integrated Marketing will lead the strategic vision, planning an execution of our content ecosystem across all earned and owned channels. This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business.

This role will be a key part of our strategy to become the most influential omni-channel strength brand in the world by serving as the connective hub across the marketing organization. They will do this by ensuring every consumer touchpoint (eComm, commercial, retail, partnerships, social, PR, activations etc) works together to tell a consistent and compelling REP brand experience. They will help shape not only what REP says, but also how the brand comes to life across channels, audiences and experiences.

They will also be an expert with demonstrable experience in activating digital content ecosystems for global consumer brands. This role will be directly responsible for building and leading our Social Media, Content, PR & Editorial teams to meet these objectives.

Essential Functions: Include the following. Other duties may be assigned.

Strategic Leadership:

• Own the integrated global content strategy across all owned and earned channels ensuring alignment with annual business objectives and growth targets with both global & regional teams
• Develop and maintain a cohesive brand narrative that connects REP's equipment, apparel, and nutrition businesses into a unified consumer experience.
• Lead long-range content planning, including annual campaigns, seasonal moments, product launches, partnerships, athlete activations, and brand initiatives.
• Build content strategies that support the entire customer journey—from awareness and consideration through conversion, retention, and advocacy.
• Establish clear content pillars, editorial frameworks, and messaging architectures that create consistency across channels and teams.
• Ensure all content reflects REP's brand positioning, voice, values, and strategic priorities.
• Identify emerging trends, cultural moments, platform shifts, and consumer insights to keep REP relevant and differentiated.

Content Development & Editorial Excellence:

• Oversee the development of a best-in-class content engine capable of producing high-quality, high-volume content across multiple channels and business units.
• Lead the creation of educational, inspirational, and conversion-focused content that drives audience growth and customer acquisition.
• Develop strategies that transform product innovation, training expertise, nutrition science, customer success stories, and athlete partnerships into compelling storytelling.
• Create editorial frameworks that balance brand-building content with performance-driving content.
• Drive consistency in messaging and storytelling across social, blog, PR, email, partnerships, video, influencer, and ecommerce experiences.
• Establish content quality standards, approval processes, and governance frameworks that ensure excellence at scale.

Team Leadership

• Lead and develop high-performing teams across Social Media, Content, PR, Communications, and Editorial functions.
• Establish clear priorities, goals, workflows, and performance expectations for the team.
• Build organizational capabilities that enable REP to scale content production without sacrificing quality or consistency, leveraging AI where possible, but within brand standards
• Build and maintain integrated content calendars that align business priorities, product launches, campaigns, partnerships, and channel needs.
• Evaluate team structure, agency relationships, freelance resources, and content investments to maximize output and efficiency

Strategic Integrator:

• As a key part of our ambition to become the most influential omni-channel brand in strength, you will be the key integrator and strategic hub for the cross-functional teams
• Partner with creative to ensure consistency throughout upper funnel & storytelling down to lower funnel creative output
• Collaborate with Product Marketing to translate product innovation and key differentiators into compelling consumer-facing narratives
• Align with Digital Marketing teams to ensure content strategies support acquisition, retargeting, conversion, and retention goals across all channels & geos
• Leverage our partnership team to engage with our athletes, influencers & affiliates to ensure consistency in storytelling & message across the funnel on key product & brand moments
• Serve as the central connective point between brand, creative, product, partnerships and performance marketing teams

Business Impact & Performance Accountability

• Define and track KPIs across awareness, engagement, community growth, content consumption, lead generation, conversion, and customer retention.
• Partner with Analytics and Digital teams to understand content performance throughout the funnel.
• Continuously evaluate content effectiveness and identify opportunities to improve reach, engagement, efficiency, and business impact.
• Establish reporting frameworks that provide leadership visibility into content performance and contribution to business goals.

Travel: Minimal. Possible some travel to events for content coverage as well as athlete/partnership activations

What You Will Bring:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
• Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Education and/or Experience:

• Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• 12+ years of progressive marketing leadership experience with significant focus on content strategy, brand marketing, and integrated campaigns.
• Experience scaling digitally focused content-driven consumer brands to $500M+ within nutrition, wellness, supplementation, CPG, health, or adjacent categories strongly preferred.
• Proven success leading multi-channel content programs that drive measurable business growth.
• Deep understanding of content strategy, editorial planning, social media, influencer marketing, PR, communications, and brand storytelling.
• Experience managing and developing high-performing creative, content, and communications teams.
• Strong understanding of full-funnel marketing and how upper-funnel content influences lower-funnel performance.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple departments.
• Strong analytical mindset with experience using performance data to guide strategic decisions.
• Exceptional communication, leadership, and organizational skills.

Core Competencies:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Drives Results: Consistently achieving results, even under tough circumstances

Manages Complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems

What's In It for You:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

Compensation base range: $160,000-$175,000 annually plus bonus potential

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pump-up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her super Next vision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.