Senior Social Media and Content Marketing Specialist

Senior Social Media and Content Marketing Specialist About the Team Marketing at Milo & Mew is responsible for earning trust and building relationships before a pet parent ever walks through our doors. We translate great medicine and a calmer care experience into clear, empathetic storytelling across channels—helping more families find the right care at the right time.We operate at the intersection of brand and performance: building a voice people believe, creating content that educates and comforts, and developing systems that scale across markets while staying human. About the Role As Senior Social Media and Content Marketing Specialist, you will lead how Milo & Mew shows up online—turning clinical expertise and compassionate care into content that feels credible, warm, and actionable.You'll own our organic social strategy and content engine end-to-end, establish governance and response protocols, and partner with growth teams to align organic and paid storytelling. In this role, you will: Own Milo & Mew's social and content strategy across core platforms, ensuring a cohesive voice, consistent quality, and compassionate tone Plan, create, and publish content across brand and clinic-level channels, balancing education, storytelling, community, and conversion Collaborate with clinicians and subject matter experts to translate medical concepts into clear, helpful, shareable content Build and maintain governance frameworks, including platform guidelines, response protocols, escalation paths, and privacy and consent standards Monitor community sentiment and engagement, responding with empathy and coordinating service recovery when needed Establish a measurement cadence with regular reporting on performance and insights, including content themes, audience growth, and channel health Run structured tests across formats and messaging, documenting learnings and scaling what works Manage external partners as needed, including freelancers and creators, ensuring high-quality execution and on-time delivery Build a scalable content engine, including: editorial calendars and content workflows, community management playbooks, creative briefs and repeatable formats, reporting and learnings repositories You might thrive in this role if you: Have strong creative instincts and can also build structure—calendars, workflows, governance, and reporting Communicate with empathy in high-emotion moments without losing clarity or credibility Translate complex topics into content that is accurate, approachable, and useful Balance brand building with measurable growth outcomes Are highly organized, fast-moving, and calm under pressure Qualifications 7+ years of experience in social media strategy, content marketing, or digital communications A portfolio of work demonstrating strong storytelling, excellent writing, and consistent creative execution across platforms Proven ability to grow audiences and engagement while maintaining brand integrity and trust Strong understanding of analytics and content optimization, including interpreting performance trends and turning insights into action Hands‑on experience with social management and publishing tools (e.g., Sprout Social, Later, Hootsuite, or equivalent) and native platform tooling (e.g., Meta Business Suite) Experience operating in a regulated or high‑trust category is a plus What We’ll Offer You Competitive compensation and meaningful equity ownership Performance bonus opportunity (role dependent) Comprehensive health, dental, and vision coverage Retirement plan support with employer contributions (where available) No non‑compete agreements—ever Clear growth paths and leadership development opportunities Four weeks of paid time off Paid parental leave Paid company holidays Monthly Health & Wellness stipend Learning support for professional development (conferences, courses, continuing education) Discounted veterinary care and pet‑care benefits The chance to make a tangible impact on your team, your clients, and your community A collaborative team that lives our values and shows up for each other About Milo & Mew Milo & Mew is building veterinary clinics that feel better to walk into—and better to work in. We're rethinking the care experience end-to-end: clearer communication, calmer spaces, and systems that support clinicians and staff so they can focus on what matters—great medicine and genuine connection. We believe the best care is delivered by teams who feel supported, respected, and set up to succeed. To achieve that, we value different perspectives, lived experiences, and ways of working—and we build with that diversity at the center. Equal Opportunity, Fair Chance, and Accommodations Milo & Mew is an equal opportunity employer. We do not discriminate on the basis of any legally protected characteristic. Background checks may be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered consistent with relevant local and state requirements. We are committed to providing reasonable accommodations for applicants with disabilities throughout the recruitment process. #J-18808-Ljbffr Miloandmew