Field Marketing Representative

FIELD MARKETING REPRESENTATIVE - TAMPA FLORIDAPOSITION SUMMARY The Field Marketing Representative drives brand loyalty and product line adoption across residential and commercial HVAC contractors and dealers. This role balances strategic phone outreach with face-to face field visits. The person in this role will educate contractors on our product lines, onboard them into marketing programs, and provide them with the tools needed to sell our products effectively to end-users. Will help coordinate territory activities for customers and closely work with territory marketing coordinator, local store employees, regional management and social media specialists.Essential duties and responsibilities include the following.Strategic phone outreach with face-to-face field visits.Execute and support marketing activities for the company, as assigned.Manage and promote customer and brand programs.Coordinate and work with territory marketing coordinators & social media specialists.Enroll and activate new contractors into dealer tier programs, co-op advertising funds, and digital lead-generation systems, among other programs.Work closely with store managers & sales personnel to get and provide two-way feedback and sales and relationship strategy.Maintain a high-frequency visitation schedule for existing and new customers. Serve as their primary point of contact for marketing support and business enablement.Adapt messaging seamlessly between residential sales drivers (consumer financing, rebates, local ads) and commercial procurement drivers (efficiency ratings, lead times, project support).Help prepare marketing & product material for customers as required.Host distributor counter days, contractor appreciation events, and local trade show booths to capture new contractor leads.serves as marketing liaison for local school's technical programs.Arranges coop advertising initiatives and process for customers in coordination with regional marketing coordinator.Track and report competitor promotional activities, pricing shifts, and feedback from the field.Assist in coordinating stores & customer-related activities, including customer training.Other related duties may be assigned.Supervisory responsibilitiesThis position does not have any supervisory requirements.Education & ExperienceBachelor's degree in business management, marketing or equivalent, from four-year college or university. Experience 2-4 years in B2B field sales, account management, or trade marketing. HVAC, building materials, or construction industry experience is highly preferred. An equivalent combination of education and marketing experience can be evaluated.Additional Requirements / SkillsStrong presentation & communication skills, both verbal and written.Fully bilingual in English and Spanish.Proficient in Microsoft Word, Excel, Power Point, & Outlook.Proactive reporting and organizational skills.Flexibility to work overtime/weekends, as required.Personal transportation required.Travel by car within territoryMay require travelling outside state for training purposes.