Product Manager - Home Energy

Product Manager – Home Energy Products

Under the direction of the Marketing Manager, the Product Manager – Home energy products will be responsible for innovation driving profitability & growth of Kohler Generators product offerings supporting the luxury, light commercial and energy management category. This includes strategic market and financial planning, competitive analyses, cross functional project management, pricing, cost reductions and aftermarket product support. Works closely with Product & Channel Marketing, PMO, Design Engineering, Quality, Supply Chain, Sales, Aftermarket Parts and Finance to improve competitive position and optimize product financial performance.

This is a hybrid role requiring three days per week in the office. The ideal candidate must reside in Kohler, WI; Milwaukee, WI; or Hattiesburg, MS.

Specific Responsibilities:

• Execute VOC strategies & research within current and adjacent products to identify opportunities to enhance product offering. Collaborate and network with channel, trade & industry partners, along with customers to understand market needs.
• Routinely analyze and update competitive landscape, reporting on changes to KOHLER product advantages and areas to exploit market weaknesses to gain market share.
• Support and develop a strategic product roadmap that will accelerate long term growth and take share from competition.
• Develop, financial justify, and effectively gain management and cross business buy in on product specifications that positions Kohler in all required product nodes while creating differentiation between competitive products.
• Work with Marketing Communications team to identify strategies to showcase new product placement and promotion. Communicate product updates to our channel partners.
• Assist with pricing related activities to position products competitively per the product's value proposition while growing EBTIDA.
• Work closely with Engineering and Operations to identify and implement Value-Added/Value-Engineering opportunities to improve margins while presenting value to end customers
• Develop comprehensive review and impact analysis of compliance regulations governing residential standby applications. Proactively identify risks and develop plans for ensuring the product line is compliant with pending requirements.
• Identify kit/accessory offerings to enhance existing products within the installed base.
• Embrace and promote a culture of trust, pace, curiosity, and excellence. Be a collaborative teammate/leader and promote creative solutions.

Requirements:

• Bachelor's degree in marketing, business, engineering or related field
• 4-6 years marketing experience with technical/durable products, along with product & project management and scope development for multi-functional teams. Sales, engineering or operational backgrounds with experience in departmental strategy and project justification are also a consideration.
• Experience in New Product Development (Agile, Lean NPD)
• Excellent marketing knowledge and market sense with strong analytical, planning and presentation skills.
• Hands-on, detail oriented, energetic, and results-driven.
• Good command of software such as PowerPoint, Excel, Power BI, SAP, etc
• Must be flexible to travel about 20% in the role

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The Salary range for this position is $107,650.00-$137,150.00. The specific Salary rate offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.