VP of Growth Marketing

VP Growth Marketing

Love Wellness is a women's health and wellness brand in active repositioning - moving from mass-market accessibility toward credible health authority, with strong retail distribution and a growing DTC channel. We're looking for a VP Growth Marketing to own full-funnel growth with a large focus on paid, and to help us build a program that acquires customers efficiently while building something durable.

What you'll own

• Full-funnel growth strategy across paid, organic, influencer, CRM, and earned
• Paid media program across Meta, TikTok (including TikTok Shop), and Google - including directing our external agency and owning the strategic roadmap
• Influencer and creator strategy in paid - including measurement framework and coordination with organic influencer program
• Founder integration - working closely with Lo Bosworth (our founder) as a credible, authentic growth asset
• Cross-functional collaboration with brand creative, CRM, organic social, and retail teams
• Measurement and reporting of the marketing funnel performance to internal and external stakeholders

What we're looking for

• Leadership-level paid media experience (10+ years) - you've owned accounts, not just overseen them
• Full-funnel range - you understand how paid, organic, influencer, and CRM work together in the modern marketing ecosystem
• Strong agency management - you know how to direct an agency rather than receive from one
• Brand sensibility - you can hold performance pressure and brand integrity at the same time
• Comfort with a high-involvement founder - you lead with conviction but know how to collaborate
• You know how to use AI tools to move faster - creative testing, copy iteration, audience research, workflow automation.
• You've built out a function before and you know what "move fast" actually means when resources are tight.
• Bonus points if you've worked in health, wellness, beauty, or any category where the customer actually cares about the product.

About Love Wellness

Love Wellness is the leading female-first wellness company focused on total body care, setting a new standard for women's health. Founded in 2016 by Lauren Bosworth after her own experience with chronic health issues, the brand is committed to building a more open, honest, and supportive self-care culture for women.

As an omnichannel business, Love Wellness is sold nationwide at Walmart, CVS, Target, Ulta, Amazon, and our own DTC site, making our products accessible wherever women shop.

Our clean, body-positive lineup is designed with women's unique biology in mind—from fiber supplements, probiotics, and digestive enzymes that optimize gut health, to personal cleansers, suppositories, and multivitamins—empowering women to feel informed, confident, and in control of their health.

We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.