Assistant Director

Job Description

Job Description

Benefits:

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Training & development

Assitant Director– Enrollment, Marketing & Business Operations

About Us
The Learning Experience – Ephrata is a brand-new, state-of-the-art early childhood education center, DHS-certified for up to 122 children. We're building something special in the Ephrata community, and we need a driven, business-minded Assistant Director to help us grow fast and run tight.

The Role
This isn't a traditional "back office" Assistant Director role. We're looking for someone who treats enrollment growth like a sales target , owns every lead from first call to signed contract , and runs the business side of the center alongside our Center Director. You'll split your time between the front lines of family-facing marketing and enrollment, and the numbers/operations side of the business.

Think of yourself as half growth-driver, half business manager — accountable for filling seats and keeping the business running smoothly.

What You'll Own
Enrollment & Lead Management

• Own the entire lead pipeline — every inquiry (phone, web, walk-in, referral) gets tracked, followed up, and driven to a tour and enrollment
• Respond to leads fast and follow up persistently until you get a yes or a clear no
• Conduct center tours that convert — you're the closer
• Track enrollment metrics weekly: leads in, tours booked, conversions, waitlist by room/age group
• Manage a simple CRM/tracking system so no lead ever falls through the cracks

Marketing & Community Outreach

• Plan and execute local marketing: social media, flyers, community events, employer partnerships, chamber of commerce activity
• Represent TLE Ephrata at community events, basket drops, and local partnership opportunities
• Work with local media/radio and digital advertising to keep inquiry volume up

Business Manager Duties

• Support day-to-day business operations: billing, tuition collection, family account management
• Assist with payroll coordination, vendor relationships, and basic bookkeeping support
• Help manage subsidy/ELRC family billing and paperwork
• Partner with the Center Director on staffing schedules, ratios, and compliance
• Support budgeting, expense tracking, and operational reporting to ownership

What You Bring

• 2+ years in childcare administration, enrollment/sales, or business operations (childcare industry experience strongly preferred)
• A genuine hunter mentality — you like chasing and closing, not just answering the phone when it rings
• Comfort with numbers: tuition rates, billing, basic P&L thinking
• Strong organizational skills — you don't let things slip
• Warm, professional presence with parents; direct, accountable presence with ownership
• PA Chapter 3270 knowledge a plus (or willingness to learn fast)
• Marketing/social media savvy

What We Offer

• Competitive base salary + strong enrollment-based performance incentives
• Opportunity to shape a growing center from the ground up
• Direct mentorship from ownership on the business side
• Room to grow as the center scales toward full capacity (~170 children)

The Learning Experience – Ephrata is an equal opportunity employer.