Marketing Data Analyst

Blizzard Entertainment is hiring a Marketing Data Analyst to drive reporting, dashboards, and insights for social content performance and channel optimization initiatives. Responsibilities Own focused reporting across key moments in the major release roadmap Build and maintain advanced Boolean topic queries for ongoing analysis Design, build, and maintain social data dashboards Integrate program KPIs into reporting outputs and help socialize performance goals across franchise groups Partner with the analyst team to maintain deliverable quality and ensure reporting is grounded in quantitative insights Develop and maintain knowledge of current franchise communities Develop and maintain knowledge of content cycles including patches and expansions Requirements 3+ years of data analysis experience in media planning, social media management, and/or digital marketing analytics/research Demonstrated experience in Project Management Deep understanding of the current social and video platform landscape and content archetypes Experience using tools such as Sprinklr , native social analytics platforms, and UGC data-focused platforms (examples include Stream Hatchet and Tubular ) Experience building interactive dashboards using at least one visualization tool (examples include Tableau , Looker , or Power BI ) Experience driving social listening programs, including building complex topic queries and conducting comprehensive analysis (example: landscape, competitor, campaign) Strong analytical skills plus written and verbal presentation skills to communicate complex ideas and deliver informed recommendations Proficiency in Microsoft and Google productivity suites (examples: Excel/Sheets , PowerPoint/Slides ) Technologies Sprinklr Stream Hatchet Tubular Tableau Looker Power BI SQL (BigQuery a plus ) Microsoft Excel Google Sheets Microsoft PowerPoint Google Slides Boolean topic queries Preferred Qualifications Experience in the gaming industry or working with marketing teams in a digital-first environment Education or background in marketing, data analytics, or paid media Data-science or statistics experience Working knowledge of SQL (BigQuery a plus ) Love for gaming and knowledge of Blizzard franchises in particular is strongly preferred Location and Work Mode Irvine, CA (hybrid), home studio setup Potential for remote is mentioned Compensation USD 35 - 64 per hour Benefits Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts Dependent care spending accounts, life and AD&D insurance, disability insurance 401(k) with Company match Tuition reimbursement, charitable donation matching Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave Mental health & wellbeing programs, fitness programs Free and discounted games Voluntary benefit options: supplemental life & disability, legal service, ID protection, rental insurance, and others Relocation assistance (if required by the Company) Incentive compensation eligibility may be available (not guaranteed) Reporting Line Reports to the Audience Development Manager #J-18808-Ljbffr Blizzard Entertainment