Product Marketing Manager

C2's client, a Milwaukee-based global leader in water solutions, seeks a Product Marketing Manager to drive product marketing for a lean team, starting with the marketing behind two simultaneous product launches. With more than 2,800 associates across 24 locations worldwide and a family of leading brands, the company designs and delivers products that conserve water, save energy and promote health.

Publicly traded, with more than 100 years of growth behind it and national recognition as a top workplace, the company has a culture that values individuality, backs your growth and invests in your future, powered by a shared passion for sustainability. This is work you can feel genuinely good about.

The Milwaukee marketing team is in a high-activity launch period, and the right product marketer matches its pace from day one. Dedicated writers and designers are already on the team, which keeps your focus on launch ownership. You learn the team's processes, partner closely with the hiring manager, and own the work with autonomy under the hiring manager's purview, bringing ideas that build efficiency and speed along the way. Plan on travel to California about one week a month for the first six months.

Start Date: ASAP

Duration: Direct Hire, full-time

Location: Hybrid, Milwaukee, WI; onsite Mondays through Thursdays, WFH Fridays; travel to CA one week per month for the first six months

Compensation: Commensurate with experience

Benefits: TBD

Technology: Provided by the client (PC)

Responsibilities:

• Drive marketing deliverables for two active product launches moving through engineering
• Develop launch positioning, messaging and value propositions informed by customer and market insights, in partnership with product management and engineering
• Build competitive positioning and sales enablement tools, such as battlecards and training materials, to support each launch
• Own packaging and labeling projects from the marketing side
• Coordinate campaign execution, content development and communications
• Maintain timelines and cross-functional stakeholder alignment
• Track launch performance against defined KPIs and report results to stakeholders
• Support general marketing operations
• Identify and proactively surface process improvement opportunities

Requirements:

• Bring 5+ years of marketing experience, with a track record of owning product launches end to end
• Commit to travel to CA one week per month on average for the first six months
• Apply a clear commercial understanding of what a launch requires: timelines, go-to-market, deliverables and cross-functional coordination
• Draw on experience in B2B marketing, manufacturing or industrial markets
• Analyze market trends, competitive intelligence and performance data to shape launch decisions
• Communicate and present persuasively to engineering, product management, sales and leadership, knowing when to escalate and when to just solve it
• Manage projects and timelines across multiple concurrent initiatives and shifting priorities
• Handle packaging and labeling in a product marketing context
• Work comfortably in Wrike or similar marketing PM platforms, Adobe Creative Cloud and Microsoft Office (Excel, Word, PowerPoint)

Nice to Have:

• Functional writing and design skills
• AI tool fluency (Claude, Microsoft Copilot or similar)

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a referral bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.