Marketing and Communications Manager
Head-Royce School
Marketing And Communications ManagerThe Marketing and Communications Manager is a key member of the Marketing and Communications (MarComm) team and serves as one of the main storytellers on campus, bringing consistent messaging and integrated content experiences to life—through our website, internal portal, digital media, print, and more—that engage our professional and parent communities, support income-generating initiatives, and help communicate how we live into our mission and initiatives related to our strategic plan. The MarComm Manager serves as the managing editor of our semi-annual publication—Head-Royce Magazine—and regular digital publications, including weekly, bi-weekly, and quarterly newsletters. This position also maintains the annual editorial calendar, and in partnership with other members of the MarComm team, writes/edits engaging social media content and stays abreast of emerging trends and practices that impact the Head-Royce website and other channels.ResponsibilitiesDevelop and implement communications strategies in support of the school's missionAct as a communications liaison for committees in the HRS community as neededApply systems thinking to marketing and communications, weaving together integrated storytelling and consistent brand expression across digital, print, and in-person channelsDevelop and execute communications for Advancement and Admissions, leveraging persuasive writing, audience psychology, and emotional framing to drive engagement, enrollment, and philanthropic supportServe as the managing editor of the semi-annual printed Head-Royce magazineCoordinate and distribute the school's primary digital publications, including weekly, bi-weekly, and quarterly newslettersProject-manage print and digital publications, hiring and working with outside vendors to maintain production schedules and deliverablesProvide ongoing support for content creation and message development, including articles, surveys, presentations, social media captions, graphics, and other materialLead editorial planning meeting and manage annual editorial calendarCollaborate with other members of the MarComm team, staying abreast of emerging trends and practices that impact the HRS website, social media, and other channelsIdentify and pursue opportunities to share events and happenings at HRS, working collaboratively with content partners and MarComm team members to generate content that authentically tells the story of the school, its mission and valuesMonitor and co-manage communications email inbox and respond to other requests for communications supportParticipate in school-wide events, meetings, and committees as appropriateTrain and support content owners outside of communications to create and distribute content consistent with guidelinesSkills and QualificationsA minimum of four years in a marketing or communications role. Previous experience in an independent school and/or non-profit setting is a plusBachelor's degree required—specialty in Journalism, PR, English, marketing, or communications preferredStrong written, verbal, and interpersonal communication skills, with a strong sense of audience and toneStrategic thinker with the ability to translate ideas into actionable plansAbility to thrive in a fast-paced environment, with a proven track record of prioritizing and completing multiple tasks within firm deadlines, while remaining flexible and composed in response to changing demandsExcellent organizational and time management skills, with a proactive approach to managing workflows and taking initiativeCollaboration and diplomacy; fostering strong working relationshipsHigh level of professionalism, integrity, and discretion, including experience handling confidential informationPositive attitude, strong work ethic, a genuine enthusiasm for working with students, and for being part of an academic communitySensitivity to equity and inclusion and a demonstrated ability to engage effectively with diverse racial, ethnic, gender, cultural, and disabled populationsComfort and knowledge of social media channels, including Instagram, Facebook, LinkedIn, and YouTubeEye for design and visual storytelling, with experience creating engaging, mission-aligned contentComfort with photography/capturing video and still shots for storytelling purposesFamiliarity with CMS systems, website back ends, and marketing platforms; specific experience with Veracross, Interactive Schools, and HubSpot is helpfulExperience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other platforms (e.g., Canva) a plusStrong technical skills in a Mac environment and with Google Workspace (Gmail, Drive, Docs, Sheets, Slides)Availability to work occasional evenings and weekends to support and promote school-wide events as neededOther QualificationsAbility to provide Livescan and TB clearanceWork in an environment dealing with a wide variety of priorities and deadlines, as well as a diverse array of stakeholdersWork at a desk and computer for extended periods of timeWork primarily in a traditional climate-controlled environmentAbility to occasionally lift up to 25 pounds$87,000 - $100,000 a yearLocated on a 22-acre campus in Oakland, California, Head-Royce School (HRS) is a pre-eminent, co-educational, independent, K-12 day school with a 138-year history. Our mission is to develop students of character, intellect, and creativity. We deliver on our mission by living our values:Students First: We prioritize student learning, development, and well-being.Academic Excellence: We pursue knowledge and assess our learning to better ourselves and our community.Diversity: We embrace our different perspectives, backgrounds, experiences and identities to expand and enrich what we can learn and do together.Belonging: We create the conditions in which everyone thrives and brings their authentic selves.Civic Engagement: We connect students to the local community and beyond to enhance their academic experiences and foster genuine engagement.Head-Royce enrolls approximately 920 students in the three separate divisions—Lower, Middle and Upper—and provides a dynamic, whole-child education to every student. We envision a future where education unlocks the promise and purpose of every student to better the world.HRS is unable to provide immigration sponsorships such as H1B Visas. Applicants must be authorized to work in the United States and be willing to undergo both Livescan background check and TB screening as part of the hiring process. Employment is also contingent upon successful completion of background checks and compliance with California SB 848, which requires prior educational institution employers to disclose credible complaints, substantiated investigations, or discipline involving egregious misconduct.Head-Royce provides equal employment opportunities on the basis of merit, fitness, qualifications, and experience. The school's commitment to equal employment opportunity extends to all job applicants and employees and to all aspects of employment. Head-Royce makes employment decisions without regard to race, color, creed, religion, sex (including pregnancy, childbirth or related medical conditions and breastfeeding), reproductive health decision-making, sexual orientation, gender, gender identity, gender expression, marital status, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, citizenship, military or veteran status, age, or other categories defined by state law, federal law or local ordinance. Head-Royce prohibits discrimination or harassment based on these classifications. Discrimination and harassment based on a perception that anyone is in any of these protected classifications or is associated with a person who has or is perceived as being in any of these protected classifications, are also prohibited. Head-Royce School seeks to be a community in which every individual is treated with sensitivity, courtesy and respect.Required Disclosure: AB 2534 & SB 848- As of January 1, 2026, in accordance with Education Code section 44939.5 (as amended by California AB 2534 & SB 848) and Education Code 44051 (as amended by SB 848) applicants for all positions are required by law to provide a complete list of every school district, county office of education, charter school, state special school, diagnostic centers operated by the CA Department of Education, and/or private schools with which they have previously been employed, regardless of the length of service. Please include any full-time, part-time and/or substitute employment positions on your application. Failure to disclose all previous educational employment, regardless of length or location, may result in the disqualification of your application and/or may be deemed dishonestly in the hiring process and subject to discharge should
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