Senior Lead, Marketing Experience Optimization

Team Overview The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences, primarily supporting U.S.-based websites and content. The team consists of writers, testing specialists, and a user researcher, all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in‑person at an assigned TU office location for a minimum of two days a week. Role Overview and Core Responsibilities Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer) Analyze digital performance data and identify opportunities for improvement across web experiences Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion Translate insights into actionable recommendations and implement improvements across digital platforms Continuously monitor performance metrics and refine strategies based on results Partner with cross‑functional teams including marketing, content, and analytics to align on optimization strategies Support ongoing testing cycles (analyze propose activate measure iterate) Contribute to improving overall digital experience across U.S. websites and marketing channels Required Knowledge and Experiences Google Analytics (web analytics and performance tracking) PathFactory (content engagement and experience platform) Demandbase (B2B marketing and account‑based marketing platform) Salesforce (CRM - Customer Relationship Management) Required Knowledge & Experiences Experience in B2B digital marketing and experience optimization Strong understanding of website performance metrics and optimization strategies Hands‑on experience using marketing technology platforms for performance analysis and testing Proven ability to execute and manage optimization cycles from analysis through implementation Experience working with cross‑functional marketing and digital teams Bachelor's degree or equivalent experience in Marketing, Business, or a related field We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in: Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms) Exposure to marketing automation platforms such as Eloqua Benefits that support every part of your life: At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one. For Your Health Enjoy day‑one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable. For Your Protection We've got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage. For Your Family From adoption assistance and fertility planning coverage to caregiver support, we're here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary View email address on click.appcast.io membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return. For Your Future Build toward what's next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently. For You Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for non‑exempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back. For Your Wellness Access 24/7 support including professional therapy, coaching, and emotional wellbeing programs alongside guided meditation and resources that support physical, mental, social, and financial wellness. We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s affirmative action program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting View email address on click.appcast.io. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act. TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration‑related employment benefit for this position. Applicants must be authorized to work in the United States on a full‑time basis without the need for employer support or sponsorship now or in the future. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position. Pay Scale Information: The U.S. base salary range for this position is $82,700.00 – $120,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job‑related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, full‑time non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long‑term incentives and other payments based on applicable company guidance and plan documents. TransUnion Overview: At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development—while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence. TransUnion’s Workforce for Good You’ll work with great people, pioneering products and cutting‑edge technology. TransUnion's Internal Job Title: Sr Consultant, Business Processes Company: TransUnion LLC #J-18808-Ljbffr