Retail Marketing Coordinator

ABOUT US TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. We provide a veteran team that works alongside the client to develop and execute a business plan, a go-to-market approach, and an operational strategy. POSITION SUMMARY The Retail Marketing Coordinator is responsible for supporting marketing communication and retail marketing projects for various brands and categories being sold through mass-market & specialty retail, online, and reseller channels both B2B and B2C. Specific functions include channel partner support, collateral, online assets, graphic design, social media management, , channel and retail-company-specific tradeshows & events. Working with the Marketing and Sales team, and external vendors, the Retail Marketing Coordinator projects support demand generation, sell-through, and marketing across all channel partners and internal TargetPath marketing initiatives. ESSENTIAL FUNCTIONS Channel Partner Support *-Sales resources (custom presentations, sales collateral, launch and product assets)* *-Create email campaigns to partners with measurable call to action* *-Merchandising* Aid execution of detailed merchandising plan with partners to maximize brand exposure Aid in development of various in-store POP displays Aid in POP sourcing including suppliers, end-product, and schedules *-New product launch materials and updates* Develop / maintain selling tools Audit product marketing sheets Effectively communicate launch within the channels *-Create internal trackers / Monday.com for channel activities per channel or partner* Collateral Graphic design and copy through various graphics programs Maintain & update partner and brand specific collateral Manage print collateral such as business cards, inventory & print runs, as needed, for internal and channel partners within budget Manage SWAG orders as needed for internal and channel partners within budget Web & Online Content Collaborate with the marketing managers to aid online marketing projects, including email campaigns, product launches, keyword-based search advertising with partners Asset toolkit build outs for partners to utilize on their own web pages Collateral management for external partners Build sheet management for partner item setup Audit and work to fix minor grammar, brand or imaging issues with partner detail pages Aid in product listing optimization of partner detail pages Maintain and edit the TargetPath website Social Media Planning to align with the clients overall company strategy SoMe content for various brands and through various social channels Assist in developing and compiling monthly messaging calendars and write copy for all social posts. SoMe calendar planning around events, launches and drive time SoMe responses through DM or comments Events Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, shipping and ensuring on-time delivery of materials General administrative assistance to the channel marketing, marketing, and sales team OTHER RESPONSIBILITIES May complete desktop publishing assignments including email communications, bulletins, HTMLs etc. May provide additional editing support for MarCom and sales activities QUALIFICATIONS BS degree in Marketing, News media or relevant field Proven experience in Social Media or Marketing within the Consumer Electronics or Fashion industries preferred Expertise in multiple social media platforms Knowledge of SEO, keyword research and Google Analytics Ability to deliver creative content (text, image and video) Familiarity with online marketing strategies and marketing channels Ability to grasp future trends in digital technologies and act proactively Excellent verbal and written communication skills, with great creativity Multitasking and analytical skills Tech savvy with a high degree of proficiency in the Microsoft Office Suite of products; working knowledge of photoshop preferred Graphic design and/or photography skills/experience highly desirable OTHER Ability and willingness to work nights or weekends for tradeshows or events MISC. Position will be based in Wilsonville, OR Full benefits package, including medical/vision/dental, Long Term Disability, Life Insurance, FSA, 401(k), PTO and Paid Holidays Benefits: 401(k) Dental insurance Employee assistance program Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Referral program Vision insurance Work Location: In person #J-18808-Ljbffr