Lead Product Marketing Manager

Lead Product Marketing Manager (B2B)Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.As Lead Product Marketing Manager (B2B), you will ideate and execute within Imprint's B2B product marketing to drive awareness, adoption and upsells. This is a senior individual contributor role with direct accountability for how Imprint tells its story to partners, prospects, and the market.You will act as a storyteller and executor for B2B marketing: translating product launches and partnership outcomes into compelling case studies, sales materials, and overall b2b product positioning that makes Imprint's partner-facing narrative come to life.What success looks like in the first 90 days:Create and iterate on sales collateral and pitch decks reflecting recent product launchesDeveloped long-form case studies in active partnershipsAdding to Imprint's new B2B blog including content strategy, structure, and postsEstablished strong working relationships with Brand, BD, Risk, and GM stakeholdersDemonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputsResponsibilities:Develop and refine assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form contentSupport the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with BrandTranslate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narrativesPartner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectivelyBuild and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the timeMaintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off complianceDevelop deep familiarity with Imprint's business metrics and use data tools (e.g., Snowflake via Claude and MCP integrations) to surface the right inputs for storytellingQualifications:Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form contentExceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audienceFintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomesProven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbookProficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrativeExperience running a lean PMM function — able to own outcomes without the support of a large, structured teamNice to have:Experience at B2B fintech or infrastructure companiesFamiliarity with co-brand, payments, or card program business modelsExperience building content programs (blogs, partner hubs, editorial calendars) from scratchDemonstrated ability to influence cross-functional stakeholders including legal, compliance, or risk teamsPerks & BenefitsCompetitive compensation and equity packagesLeading configured work computers of your choiceFlexible paid time offFully covered, high-quality healthcare, including fully covered dependent coverageAdditional health coverage includes access to One Medical and the option to enroll in an FSA20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parentsAccess to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivityImprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let's move the world forward, together.