Public Relations Specialist

Public Relations Specialist Position Summary The Public Relations Specialist supports the organization's communications and media relations efforts by coordinating media experiences, developing reports, managing project tracking and CRM data, and strengthening relationships with journalists, partners, and stakeholders. This role plays a key part in promoting the destination, supporting strategic communications initiatives, and ensuring the successful execution of public relations programs. The Public Relations Specialist will have a flexible work arrangement, which includes telecommuting, required attendance in the Experience Kissimmee office in Celebration on select days and working from various locations within the Central Florida destination. As such, candidates are expected to reside in Central Florida. Applicants must possess a valid Florida driver’s license and have maintained a satisfactory motor vehicle record. Plan and coordinate media visits, press trips, and familiarization (FAM) experiences to showcase the destination and generate positive media coverage. Collaborate with tourism, hospitality, and community partners to develop media itineraries and secure in‑kind support for press experiences. Build and maintain relationships with local, domestic, and international media contacts. Pitch story ideas and destination news to media outlets to secure earned media opportunities. Support media relations activities, including responding to media inquiries and coordinating interview requests. Develop, compile, and analyze public relations performance metrics and agency results. Prepare monthly, quarterly, and annual reports that measure earned media impact and support leadership decision-making. Maintain accurate CRM records, including media contacts, project outcomes, expenses, and in‑kind contributions. Coordinate project recaps and ensure thorough documentation of media coverage, campaign results, and budget tracking. Support strategic communications planning and reporting initiatives. Assist with the preparation of Board of Directors materials, executive presentations, strategy updates, and leadership reports. Draft and edit press releases, media alerts, briefing materials, presentations, and other communications content following AP Style guidelines. Coordinate and support special events, media events, and public relations activations. Represent the organization at media, tourism, and industry events in a professional and supportive capacity. Manage and update digital press resources, including online press rooms, media assets, and website content. Support corporate social media efforts, including developing content and managing engagement on platforms such as LinkedIn. Monitor deadlines, manage multiple projects simultaneously, and ensure timely completion of assignments. Respond professionally and calmly to time‑sensitive requests and changing priorities. Minimum Qualifications Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field. Minimum of 2-3 years of experience in public relations, communications, media relations, tourism marketing, or a related field. Experience supporting media outreach, reporting, project coordination, or partner engagement initiatives. Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Strong organizational skills with exceptional attention to detail and accuracy. Preferred Qualifications Public relations agency, tourism, destination marketing, hospitality, or communications experience. Spanish and/or Portuguese language proficiency. Experience with CRM databases and project management systems. Experience coordinating media familiarization (FAM) trips and hosting visiting journalists. Familiarity with budget tracking, reporting, and performance measurement. Membership or active involvement with: Florida Public Relations Association (FPRA) Public Relations Society of America (PRSA) Proficiency in Microsoft Office applications and experience using project management and CRM systems. A team player who can work collaboratively with partners, journalists, leadership, and colleagues to elevate the destination's visibility and reputation. Salary Range: $29.00 - $33.00 per hour Experience Kissimmee provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, national origin, age, disability/handicap, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other protected classification under applicable federal, state, and local laws. Experience Kissimmee complies with applicable laws governing non‑discrimination in employment. This EEO policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. #J-18808-Ljbffr Experience Kissimmee