Product & Content Marketing Manager

Job Description

Job Description

Position Summary

The Product & Content Marketing Manager will play a critical role in shaping how eShipping’s products, services, and value propositions are brought to market. This is a hands-on content creation role responsible for independently producing production-ready marketing and sales assets. This role requires deep, day-to-day design and content execution, with the expectation that most of the work is personally executed in-house.

This role influences how eShipping tells its story, launches new capabilities, and enables sales growth across multiple vertical industry segments. It is ideal for someone who enjoys designing compelling content, translating complex solutions into clear, customer-focused messaging, and driving alignment between Sales and Marketing. The Product & Content Marketing Manager will personally create content across digital and sales channels while serving as a key partner to Sales, Marketing, and Product leadership. This role does not have direct people management responsibility but carries significant ownership and cross-functional influence.

Essential Duties and Responsibilities

Digital Marketing & Campaign Support

• Personally design and deliver digital marketing assets (emails, landing page graphics, paid media visuals, and campaign content), ensuring all materials are production ready and on brand

• Collaborate on campaign planning, content development, and performance optimization

• Work with digital marketing partner to apply SEO, conversion, and audience targeting best practices to content development

• Work with digital marketing partner to analyze campaign and content performance to inform future improvements

Content Creation & Brand Execution

• Independently design and produce most marketing and sales assets in-house, from concept to final production for:

o Sales collateral, presentations, data sheets, and case studies

o Digital content (graphics, videos, blog posts, landing pages, email assets)

o Internal sales collateral and executive-facing documents

• Design, format, and finalize production-ready materials using Microsoft Office (PowerPoint, Word, Excel) with strong attention to layout, hierarchy, and visual clarity

• Personally create and edit graphics and short-form videos using professional design tools to support campaigns, product launches, and sales initiatives

• Ensure consistency in brand voice, visual identity, and messaging across all content

Product Ownership & Go-To-Market Strategy

• Serve as a marketing owner and subject-matter partner for assigned products, platforms, or service offerings, in close collaboration with Product and Business leadership

• Develop and execute go-to-market strategies, including:

o Positioning and messaging

o Target audiences and vertical alignment

o Launch plans and timelines

• Translate product capabilities into customer-centric value propositions

• Partner closely with Sales, Operations, and Leadership to ensure GTM alignment

• Support sales enablement with clear messaging, battlecards, and competitive positioning

Cross-Functional Collaboration

• Work closely with Sales teams to understand customer needs and refine messaging

• Coordinate with internal stakeholders to prioritize initiatives and meet deadlines

• Manage multiple projects simultaneously in a fast-paced environment

Required Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Please note: Candidates should expect to discuss and provide examples of specific assets they personally designed, design decisions they made, and tools used to produce them.

Core Skills

• Ability to independently take projects from concept to finalized, production-ready deliverables without reliance on external designers or agencies

• Graphic design experience using Adobe Creative Suite (Illustrator, Photoshop) with a portfolio of personally executed work required

• Strong content creation skills across visual, written, and digital formats

• Proficiency in Microsoft Office (especially PowerPoint) with a strong eye for layout and design

• Ability to translate complex concepts into clear, compelling messaging

Marketing & Strategy Skills

• Experience supporting or owning go-to-market initiatives

• Understanding of product marketing principles, positioning, and messaging

• Familiarity with digital marketing channels and performance metrics

• Ability to think strategically while executing tactically

Professional Attributes

• Highly organized with strong project management skills

• Comfortable working cross-functionally and managing competing priorities

• Self-starter with a balance of creativity and analytical thinking

• Strong communication and collaboration skills

Minimum Education and Experience

• B2B marketing experience, preferably in logistics, transportation, SaaS, or technology-enabled services

• Experience supporting sales enablement or account-based marketing (ABM)

• Familiarity with CRM and marketing automation tools (e.g., HubSpot)

Physical Demands and Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This description reflects management’s assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned.

• Physical Demands: While performing the duties of this job, the employee is regularly required to remain in a stationary position for at least 50% of the time. The employee needs to occasionally move about inside the office to access file cabinets, office machinery, etc. The general level of physical activity would be defined as sedentary. The employee is regularly required to operate a computer and other office productivity machinery, such as a calculator, telephone, copy machine, and printer. Some movements of the hands, arms, and wrists may involve repetitive motions. Specific vision abilities required by this job include the ability to detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, and assess various activities and surroundings.

• Cognitive/Mental Requirements: While performing the duties of this job, the employee is regularly required to comprehend and use basic language, either written or spoken, to communicate simple and complex information, ideas, and information. The employee is also required to use logic to define problems, collect information, establish facts, draw valid conclusions, interpret information, and deal with abstract variables for unique or unfamiliar situations. The employee must use problem-solving skills to formulate and apply appropriate courses of action for routine or familiar situations. The employee may be required to perform numerical operations including basic counting, adding, subtracting, multiplying, and dividing or more complex quantitative calculations.

• Work Environment: While performing the duties of this job, the employee is inside a central heat and air-conditioned office building or in their home office environment. The noise level in the work environment is minimal.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of an employee. Duties, responsibilities, and activities may change at any time with or without notice. eShipping LLC is an equal opportunity employer.