Vice President Of Membership & Healthy Living

Lead membership growth and community wellness across 25+ YMCA branches as VP of Membership & Healthy Living.

Job Description

The Gateway Region YMCA is one of the leading nonprofit charitable organizations in the St. Louis metropolitan region, with a focus on nurturing the potential of every child and teen, improving health and well-being, and supporting and serving our neighbors. For more than 170 years, the Y’s mission has been to put Christian principles into practice through programs designed to build healthy spirits, minds and bodies for all. We do that by being the center of communities, serving more than 260,000 individuals annually through 25 traditional Y facilities located in St. Louis City, eight Missouri counties and six Illinois counties, as well as YMCA Trout Lodge and YMCA Camp Lakewood, the YMCA Community Development Branch, and our Washington University Campus Y Branch. We aspire to be a safe place by promoting belonging for all. We are a growing and exciting organization where you can flourish, and we would love for you to join us!


This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. Under the direction of the Executive Vice President & COO, the Vice President of Membership & Healthy Living is responsible for the strategic development of the membership and healthy living experience. The position encompasses the Y’s philosophy to deliver programs that build a healthy spirit, mind and body for all. The organization has prioritized community health and well-being through its strategic plan and has provided resources to deliver a modern experience across 25+ branches. The key deliverables will be developing strategies and tactics that improve the overall experience resulting in membership growth.


Membership Overview: over the last 5 years, membership has grown from $20M to over $40M as the result of an engaged staff team and a well-designed recovery strategy. We implemented a fanactical approach around fundamentals that has now become the standard across the organization. Our plan also invested over $30M in capital funds into improving the core experience at 23 of our 25 branches, with the last two beginning active construction over the next 3 months. Our final step was to invest into improvements in our integrated technology focused on the digital experience with a new CRM.


Healthy Living Overview: we have also had a keen focus on Personal Training and Group Exercise quality improvements leading to growth of Personal Training from $1.2M to $2.2M and Group Exercise surpassing industry best-in-class participation, format variety, and instructor certifications. Both have strong training and recruitment strategies that have built a strong talent pipeline.

Qualifications

• Bachelor’s Degree in Exercise Science, Sport Mgt, business or equivalent
• 10 or more years of management experience in a YMCA or other nonprofit agency
• Extensive understanding of Y operations and the membership model
• Significant experience with membership management systems and e-commerce platforms.
• Excellent interpersonal, oral communication and writing skills
• Possess a high level of organizational knowledge, experience and proficiency
• Ability to successfully lead, recruit and develop staff and volunteers of all levels
• Possess and demonstrate commitment and passion for mission-centered objectives
• Master the art of influence and relationship building with diverse stakeholders
• Demonstrate innovative thinking and change capacity
• Knowledge of integrated technology
• YUSA Organizational Leader Status preferred

COMPANY BENEFITS:
Along with a highly competitive pay structure, the Gateway Region YMCA provides exceptional benefits which include the following:

• Affordable quality healthcare (medical, dental, vision options)
• Retirement fund of 12% after 2 years of FT employment
• 403 (b) Retirement Savings
• Free household membership
• Discounts on programs and childcare
• 20% Discount on tuition at Missouri Baptist University
• Generous paid time off package
• Exceptional career opportunities

The Gateway Region YMCA is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment because of race, color, religion, gender, national origin, sexual orientation, political affiliation, age, genetic information, disability or veteran status.

Essential Functions

• Deepen alignment of membership and healthy living efforts to improve the Y experience.
• Develop and execute strategies that result in unit and revenue growth focused on membership sales, onboarding, and long-term retention across all branch locations.
• Proficient in data analysis, fiscal management, and small group facilitation.
• Responsible for the overall development of the membership experience.
• Providing strategic leadership and implementing industry best practices.
• Develop a data-driven culture with proven results with specific KPIs for membership growth and revenue targets.
• Engage executive-level staff in a membership and fitness-focused business model.
• Develop and lead a strong staff team to support association membership and healthy living strategies.
• Assist with the membership and healthy living budgeting process.
• Integrate community health and healthy living into the membership model.
• Train membership and wellness staff in sales and recovery strategies.
• Performs all other duties as assigned.

Cause-Driven Leadership Competencies

• Change Leadership


• Collaboration


• Functional Expertise


• Developing Self & Others

Ymca Careers
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