Influencer Marketing Manager

3 Days a week onsite in LA (West Hollywood) 2 days remote $400 per day - $50 per hour This is a W2 contract and is for Hotels.com The Senior Specialist supports upper- and mid-funnel brand campaigns by activating creators who bring the brand to life through culturally relevant storytelling. This role functions as both a campaign strategist and an in-house production partner—helping source talent, manage creator deliverables, and generate a high volume of assets for global paid media, social, and Integrated Marketing & Creative (IMC) initiatives. You will work across brand, IMC, paid media, legal and global market teams to ensure our influencer activations are culturally resonant, strategically sound, and operationally tight. Responsibilities Support development of brand-aligned influencer strategies for my clients major cultural, seasonal, and product-driven moments. Translate brief into actionable creator approaches, including casting lists, content direction, and cultural relevance insights. Run small-scale creator activations independently, including asset-only asks and micro-campaigns. Partner with IMC and Brand teams to ensure creator initiatives ladder into integrated campaign narratives. Collaborate with the Ambassador team to source relevant ambassadors for brand moments. Oversee agencies on campaign initiatives as needed. Identify creators across tiers and platforms (TikTok, Instagram, YouTube, Pinterest, etc.) who align with Hotels.com's brand voice and audience. Vet and recommend creators based on integrity, cultural fit, creative ability, and paid media adaptability. Manage day-to-day creator communications, deliverables, and timelines. Review all creator content for brand alignment, accuracy, and creative quality. Act as an internal production arm, managing creator deliverables for global paid media needs. Build content toolkits, organize shot lists, and manage all trafficking of creator assets to paid media, social, and IMC partners. Work with global markets to request, source, or adapt localized creator content as needed.Ensure deliverables meet platform guidelines and performance requirements for paid placements. Maintain trackers, timelines, content calendars, and creator deliverable sheets. Support end-to-end contracting, invoicing, and compliance workflows in partnership with Legal and Finance. Assist with recap builds, performance reporting, and content performance insights. Stay ahead of creator, cultural, and platform trends that influence the brand positioning. KPIs On-time delivery of creator assets Paid media asset performance indicators Cultural relevance markers and qualitative resonance Brand alignment and content quality Qualifications 2–5 years in influencer marketing, creator management, or social/content roles. Strong creative instincts with an understanding of cultural trends and brand storytelling. Comfortable managing creators end-to-end—from sourcing through production. Skilled in communication, organization, asset trafficking, and cross-functional collaboration. Experience supporting both US-led campaigns and global teams. Excited to balance strategy with hands-on production and execution. #J-18808-Ljbffr