District Sales Manager

District Sales Manager - Nashville & Atlanta


Walters Wedding Estates


Location: Nashville, TN or Atlanta, GA


Travel: Regular travel between Nashville and Atlanta markets


Are you a high-impact sales leader who knows how to turn talented people into high-performing teams?


Walters Wedding Estates is seeking a District Sales Manager to lead sales performance across our Nashville and Atlanta markets. This role is ideal for a leader passionate about coaching and talent development, driving accountability, building strong teams, and creating a culture where people are motivated to win.


As District Sales Manager, you will own the performance and development of your Venue Specialist team. You'll spend meaningful time in our venues-observing sales tours, coaching in real time, analyzing performance, removing barriers, and ensuring your team has the skills, tools, and accountability needed to succeed.


This is a hands-on leadership role. The right leader balances high expectations with high support and understands that sustainable results come from great people, strong processes, disciplined execution, and a winning culture.


What You'll Do


Lead Sales Performance & Revenue Growth
• Own sales performance, conversion, and revenue results across Nashville and Atlanta. • Set clear expectations and hold Venue Specialists accountable to individual, venue, and district goals.
• Identify performance gaps quickly and create actionable plans to improve results. • Maintain a strong understanding of pipelines, tour volume, conversion, revenue, and key sales drivers.
• Partner with senior sales leadership to execute company strategies, promotions, pricing initiatives, and growth opportunities.


Coach & Develop Talent
• Make coaching and talent development a core focus of your leadership.
• Spend consistent time in the field observing Venue Specialists and providing specific, actionable feedback.
• Shadow tours and coach the team on discovery, value-building, objection handling, closing, and follow-up.
• Conduct meaningful 1:1s focused on performance, development, accountability, and career growth.
• Support onboarding and field training to help new Venue Specialists ramp successfully. • Identify and develop future top performers and sales leaders.


Drive Accountability & Performance
• Build a culture where expectations are clear, commitments matter, and results are owned.
• Address performance concerns early through direct communication, coaching, and appropriate performance plans.
• Celebrate strong performance while maintaining high standards across the team. • Reinforce consistent sales behaviors around tours, follow-up, pipeline management, closing, and client communication.


Lead Through Data & Business Acumen
• Analyze sales dashboards, conversion, pipelines, tour volume, revenue, and other KPIs to identify trends, risks, and opportunities.
• Translate data into actionable strategies and coaching priorities.
• Understand the business drivers behind district performance and make decisions that positively impact revenue.
• Maintain strong CRM and pipeline discipline across the team.


Build a Winning Culture
• Create an environment of energy, collaboration, accountability, positivity, and continuous improvement.
• Build trust with your team while maintaining the leadership presence needed to drive performance.
• Recognize wins, raise standards, and keep teams focused and motivated. • Model professionalism, ownership, adaptability, resilience, and a solutions-focused mindset.
• Build connection and consistency across the Nashville and Atlanta teams. Lead from the Field
• Maintain a strong presence at venues throughout the district and travel regularly between Nashville and Atlanta.
• Shadow Venue Specialist tours and provide real-time coaching and feedback.
• Personally conduct sales tours on occasion when needed for coverage, team support, or to help the district achieve sales goals.
• Ensure tour availability and sales coverage are aligned with business demand. • Partner with Operations, Marketing, Planning, Concierge, and other departments to improve the client experience and drive results.
• Support showcases, grand openings, special events, and other sales-driving initiatives. Build & Strengthen the Team
• Partner with Recruiting and Sales leadership to identify, interview, hire, and onboard strong sales talent.
• Maintain a high bar for talent while recognizing potential and coachability. • Proactively identify staffing, performance, and development needs.
• Support succession planning and the development of future sales leaders. What We're Looking For


Our ideal candidate demonstrates:
• Sales Leadership & Performance Management: Proven ability to lead a sales team, drive results, and manage performance effectively.
• Coaching & Talent Development: A passion and demonstrated ability to develop salespeople through observation, feedback, training, and ongoing coaching. • Strategic Thinking: Ability to identify opportunities and translate strategy into action. • Accountability: Comfortable setting high standards, having difficult conversations, and following through.
• Communication & Influence: Strong communicator who can motivate, influence, and create alignment.
• Revenue & Business Acumen: Strong understanding of sales drivers, conversion, forecasting, and revenue performance.
• Data-Driven Decision Making: Comfortable using KPIs and sales data to diagnose challenges and drive action.
• Relationship Building: Ability to quickly build trust and strong partnerships across teams.
• Problem Solving & Adaptability: Resourceful, calm, and solutions-oriented in a fast-moving environment.
• Culture Building: An engaged leader who creates connection, celebrates success, raises standards, and inspires performance.


Qualifications
• Demonstrated success leading and developing a high-performing sales team. • Proven track record of achieving or exceeding sales and revenue goals.
• Strong experience in coaching, performance management, and talent development. • Multi-location or geographically dispersed team leadership experience preferred. • Strong analytical skills and comfort working with sales dashboards, KPIs, CRM systems, and performance reporting.
• Exceptional interpersonal, communication, and organizational skills.
• High degree of ownership, initiative, and independent decision-making. • College degree or equivalent sales and leadership experience.
• Valid driver's license and reliable transportation.
• Ability to travel regularly throughout the Nashville and Atlanta markets. • Flexible schedule with the ability to work evenings, weekends, and occasional holidays based on business needs, including conducting sales tours when additional coverage is needed.
• Ability to walk and stand for extended periods and lift up to 15 lbs.
• Must successfully complete required background screening and drug testing. Compensation & Benefits
• Base Salary + Uncapped Commission: Target annual earning potential of 85, 000- 100,000 (Base: 70,000.00)
• Quarterly bonus opportunities based on sales performance
• 85% employer-subsidized medical insurance
• Dental and vision insurance
• 401(k) with 4% company match
• Unlimited PTO
• Device and phone stipend
• Annual Manager Retreat - an all-inclusive destination experience recognizing leaders who reach the summit of sales excellence


Why Walters Wedding Estates?


At Walters Wedding Estates, our sales leaders do more than manage numbers-they develop people, build winning cultures, create accountability, and drive results.


If you are energized by coaching others, building high-performing teams, solving problems, and leading from the field, we'd love to meet you.


Additional Requirements: Must be eligible to work in the United States; Walters Hospitality participates in E-Verify.