Temporary Marketing Associate

About the Job The Temporary Marketing Associate will fill in for some of Northrop's Marketing Manager's duties which contributes to a variety of projects that support and strengthen marketing, sales, fundraising, and business development for Northrop's programming, Gallery exhibitions, building rentals, The Bistro, ticketing services and more. The Temporary Marketing Associate will partner with the Director of Business Development and Customer Support and the Communications Manager to develop and implement marketing plans and tactics that drive interest, awareness, attendance, engagement, ticket sales and donations. This position is supported by a full-time Creative Director, a Graphic Design Associate and a Graphic Design intern. The Temporary Marketing Associate reports to and works in partnership with the Director of Business Development & Customer Support and many other positions on the Northrop team. This is a part-time (30 hours per week) temporary hybrid position, with a flexible schedule with work occurring between the hours of 8:00 a.m. and 6:00 p.m. Monday - Friday, and requires being in the Northrop offices two days per week. Responsibilities/Duties of Position 40% Marketing and Audience Development Collaborate to develop and implement multi-channel marketing plans and campaigns for Northrop's programming and services. Negotiate and coordinate marketing/advertising buys; oversee production and placement of materials. Monitor, report on and evaluate ticket sales and expenses, adjusting marketing plans as needed. Act as project manager for all marketing projects. Assist Director of Business Development & Customer Support with setting and monitoring marketing budgets, event pricing and scaling, dynamic pricing, and revenue/attendance projections for events. Actively participate in demand management group for weekly sales pacing, pricing and inventory review. Co-lead the implementation of a new to file campaign. Potentially co-lead implementation of new abandoned cart recovery software. Act as lead contact with artists, agents, partners, and team for content gathering, editing and approval of marketing materials. Collaborate with box office team on proactive outbound sales, marketing and fundraising objectives if needed. 20% Social Media Management Manage all of Northrop's social media channels, currently including Facebook, Instagram and YouTube. Work closely with Northrop team and digital marketing agency on content and target audiences for paid digital marketing campaigns. Plan and maintain an organic and paid content calendar in collaboration with Communications Manager and Director of Business Development & Customer Support. Brainstorm creative messaging/campaigns/concepts, write and edit copy (or proof copy written by marketing intern), and provide guidance on visual supporting assets. Ensure all platforms' content follows organizational social media strategy, Northrop's/UMN's brand and voice and current accessibility best practices. Schedule messaging across all channels. Respond to direct messages and comments on platforms per Northrop's policy and process. Identify and report on key metrics and opportunities for adjustments and improvement. Remain up to date on current and emerging platforms, techniques and tools. 20% Team Collaboration and Brand Oversight Collaborate with and guide the design team (Creative Director, Graphic Design Associate and Design Intern) to produce strategic, creative and effective marketing assets for intended audiences and goals and ensure compliance with Northrop and UMN brand and style guidelines and industry standards in all marketing materials. 10% Evaluation and Reporting Evaluate all marketing campaigns. Track event ticket sales, revenue and attendance; analyze sales patterns and audience details; and provide reporting and recommendations. Collect and analyze data from ticketing system, Google Analytics, social media platforms and other resources to inform strategies and tactics. Track marketing budget to actual expenses and monitor and submit event settlements. 10% Administrative/Miscellaneous Build and track marketing projects on Team Gantt and/or Asana project management system. Assist with Northrop onboarding of Asana project management system. Monitor social media during weekend and/or evening hours as needed. Provide exemplary customer service internally and externally, focused on creating positive and memorable experiences for all Northrop touchpoints. Partner with multiple departments to understand, contribute, advise on, co-create and ensure their initiatives are supported and executed. Various administrative tasks. Other duties as assigned. Qualifications Required Bachelor's degree in Marketing, Communications, Journalism, Arts Administration (or related field) with 6+ years of professional marketing experience; or any Bachelor's degree with 8+years of professional marketing experience. Supervisory experience leading and managing individuals or teams. Proven track record of developing and executing strategic marketing plans that meet revenue and attendance goals, preferably within the performing arts or entertainment industries. Experience managing organizational brand identity and guiding creative teams through design and content development. Demonstrated advanced platform proficiency and success building and analyzing paid digital marketing campaigns across Google, Meta, YouTube, Reddit, OTT, etc. Strong data literacy with experience using data and trend analysis to inform marketing strategy. Proficiency with Google Analytics, Google Workspace and Microsoft Office. Proven ability to lead cross-disciplinary teams (with or without formal authority) to drive projects from concept to completion. Strong project management skills, including the ability to organize and balance multiple projects with competing deadlines. Commitment to embedding equity, diversity, inclusion and accessibility into marketing practices and team culture. Strong collaborative and independent work habits, backed by excellent written and verbal communication skills. Preferred Interest in/knowledge of performing arts. Experience with Team Gantt or Asana project management platform. Experience with Audience View or other ticketing platform. The employer reserves the right to change or add job duties to this position if consistent with the job classification. About the Department Northrop shapes Minnesota's rich cultural environment through arts presentations that celebrate excellence and innovation, community engagement, and creative exchange. Situated at the heart of the University of Minnesota Twin Cities campus and a state historic landmark, Northrop has served as the University's primary gathering place for the performing arts, world-renowned dance performances, concerts, academic ceremonies, and major civic events for nearly 100 years. From touring international and favorite local dance companies, musicians, and film screenings to the hottest comedy acts, renowned speakers, celebrated authors, and prestigious UMN lectures, Northrop offers opportunities for all ages to explore, learn, and engage. Our performances and engagement activities reach far beyond the student body and University community to citizens all across Minnesota and beyond. Programming has focused on bringing world-class artists and thinkers to Northrop, where the arts are incorporated into the student experience and shared with regional audiences. At the heart of our programming is the Northrop Season, presenting a series of extraordinary dance from all over the world since 1970 and a music series centered around our historic pipe organ. Northrop has commissioned new works, and presented scores of premieres, ranging from state and regional to US and world premieres. The revitalized Northrop has been in operation since the grand reopening in April, 2014. The theater renovation included re-configuring the 4800-seat outmoded auditorium into a new theater of 2687 seats featuring state-of-the-art acoustics, excellent sightlines, cutting-edge technologies, and updated amenities. In addition, the building now boasts the 168-seat Best Buy Theater, expanded lobby areas, The Bistro, and newly incorporated space for three signature academic programs: The Institute for Advanced Study, the Offices of Admissions and Enrollment Management, and the College of Design's Kusske Design Initiative. Lobby lounges throughout the building provide spaces for student study and team learning activities. Northrop is also the business owner and service provider of Audience View Unlimited and its University Ticketing Services provides ticketing, membership, and donation services to the five campuses of the University of Minnesota. Mission Rooted in the belief that the arts are essential to the human experience, we are committed to cultivating intersections between performing arts and education for the benefit of all participants now and for generations to come. Vision Directly aligned with the teaching, research and service mission of the University, Northrop is a catalyst that uses the boundless power of arts and education to ignite transformation in each individual, inspiring positive change in our world. Organizational Values Inspiration: We embrace a culture that ignites discovery, bold creativity and transformation. Excellence: We deliver programs of the highest quality that advance arts, education and cultural enrichment. Connectivity: We foster and illuminate connections that bring meaning and value to our lives. Inclusivity: We invite, welcome and respect everyone, honoring and celebrating the richness inherent in our differences. Collaboration: We cultivate relationships that create unique opportunities for exponential impact. Staff Values Integrity: We each act according to the highest ethical and professional standards of conduct and serve as positive advocates for Northrop. Respect: We uphold a workplace culture that is collaborative, encouraging and fulfilling. Empowerment: We value and trust the skills of our colleagues and empower each individual to do their job, while upholding the mission and furthering the goals of the organization. Accountability: We are an outcome based, impact driven, data informed organization. Goals are transparent and each individual has ownership in successes and challenges. Balance: We recognize the ebb and flow of our workloads and are committed to helping one another find and maintain sustainable work / life balance. Pay and Benefits Pay Range: $50.00 per hour; depending on education/qualifications/experience. Retirement plan options are available for Civil Service, Faculty, Labor-Represented, Professional & Administrative, and Temp Casual classifications. Learn more about retirement plans. Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: Employment Requirements Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment. About University of Minnesota The University of Minnesota, Twin Cities (UMTC) The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations. At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility. #J-18808-Ljbffr University of Minnesota