Category Marketing Manager

Requirements Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here

• You have 4+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• You’re a versatile marketer who can flex across strategy and execution, solve problems quickly, and own initiatives across multiple channels
• You have strong project management skills and know how to lead complex, cross-functional initiatives to deliver high impact outcomes
• You’re data driven, have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
• (Desirable) Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
• (Desirable) Experience working with data analytics and AI tools, such as SQL, Hex, or Sigma
• (Desirable) Passion for creator communities and/or Whatnot categories (e.g. vintage clothing, collectibles)
• (Desirable) Experience buying and selling in online marketplaces

What the job involves As a marketing manager at Whatnot, you’re responsible for being the driver of hyper-growth and helping sellers grow their businesses fast

• You're quick to understand users and communities across any category you’re staffed against, whether it's beauty, trading cards, or anything in between
• You’re an expert in developing and executing marketing plans centered around generating demand from new and existing buyers
• You love problem-solving and working across multiple marketing levers—from designing digital events, building influencer relationships and developing creator content integrations to crafting paid creative ads and partnering with Whatnot sellers on engaging campaigns
• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers, such as social or paid creative to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis
• Measure and iterate on the effectiveness of category marketing initiatives

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