Director of Marketing (Onsite)

Director of Marketing

• Ecommerce: a Shopify business serving customers nationwide with kites, gear, apparel, and other products.
• Recreation and tours: bookable Outer Banks adventures, including hang gliding, watersports, boat and jet ski rentals, dolphin tours, kayak tours, kiteboarding, parasailing, and fishing experiences.
• Retail stores: 30+ destination locations where guests browse, book, and buy across Kitty Hawk Kites and its family of brands.

• Build and lead the annual and quarterly marketing plan across ecommerce, recreation, retail stores, signature events, new locations, and the broader KHK family of brands.
• Translate company growth goals into a disciplined priority plan: campaigns, seasonal demand generation, event tiers, channel plans, resource needs, and a shared marketing calendar.
• Lead the shared marketing-services team: Digital Marketing Manager, Graphic Designer, Events Coordinator, Marketing Coordinator, Recreation Social Media Content Creator, and two Event Interns. The Event Interns report directly to this role, with day-to-day event project direction through the Events Coordinator.
• Partner with the Digital Marketing Lead on integrated campaigns, ecommerce merchandising, customer lifecycle marketing, paid-media priorities, website needs, and performance insights that strengthen online sales and customer retention.
• Set standards and approve brand-critical work across retail signage, print, billboards, store campaigns, Adventure Guide direction, event creative, customer-facing messaging, and major partnership materials.
• Establish and oversee Tier 1, Tier 2, and Tier 3 event marketing plans. Approve Tier 1 budgets, paid promotion, sponsor positioning, media outreach, content capture, and post-event actions.
• Work with Finance to connect marketing investment to revenue and margin by business unit. Review directly attributed, influenced, and correlated results and recommend where to scale, correct, pause, or stop investment.
• Own marketing budget planning and leadership-level oversight of agency, media, print, signage, technology, sponsorship, and vendor investments. Partner with the CEO and Finance on material commitments and reallocations.
• Run the department operating system in Monday.com: clear owners, weekly priorities, scorecard review, team meetings, documented follow-up, and escalation of risks before they affect revenue or guest experience.
• Strengthen the connection between local marketing, Google Business Profile accuracy, partner referrals, in-store promotion, events, and store traffic across KHK locations.
• Build durable playbooks for new-location marketing, store requests, campaigns, events, budget/contract tracking, and reporting so the organization can scale without creating single points of failure.

• 5+ years of senior marketing leadership experience with direct accountability for a budget, team performance, and measurable business growth.
• Experience in multi-location retail, destination retail, tourism, hospitality, outdoor recreation, events, or another seasonal, customer-experience-driven business.
• Strong commercial understanding of full-funnel marketing: ecommerce conversion and retention, CRM/email, paid media, local/store traffic, recreation demand, events, and partnership marketing.
• Ability to lead people and vendors while setting clear priorities, approvals, workflows, and performance expectations; comfortable being hands-on without becoming the day-to-day production bottleneck.
• Working fluency with Monday.com or comparable project-management tools, HubSpot or comparable CRM/email platforms, Google and Meta advertising, web analytics, and AI-enabled marketing workflows.
• A collaborative, accountable leadership style suited to a founder-led company and a fast-moving seasonal environment. Must be able to work on-site in Nags Head and travel to KHK locations as needed.