Salesperson
HALLMARK AUTO GROUP LLC
Job Details: Level: Experienced, Job Location: Hallmark - Birmingham - Birmingham, AL, Position Type: Full Time, Education Level: High School, Salary Range: Undisclosed, Travel Percentage: None, Job Shift: Day, Job Category: Retail, Ditch the "Car Salesman" Stereotype. Become a Trusted Guide.
We are hiring an sales consultants who cares more about people than just closing deals. If you are tired of the old-school, high-pressure dealership culture and want to build a lucrative career based on honesty, relationships, and cutting-edge tech, you belong here.
What You’ll Do
- Humanize the Buying Journey: Guide customers through online and in-person vehicle exploration, matching cars to their actual daily lifestyle needs.
- Master the Digital Showroom: Create authentic, short-form video content and follow up with transparency using modern SMS and CRM tools.
- Deliver "Instagram-Worthy" Delivery Days: Turn the exciting moment of buying a car into a memorable, and celebration worthy eventfor the customer.
Ready to Drive Your Career Forward?
- No previous automotive sales experience? No problem. We look for character, energy, a LOVE for learning and communication skills—we can teach you the rest.
JOB DUTIES
- Sales efficiency through product knowledge, company standards, and customer/company expectations
- Keep abreast of incoming inventory, features, accessories, etc. and how they benefit the customer
- Know and understand equity and values, and be able to explain depreciation to the customer
- Customer relations
- Team efforts
- Follow up
- Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor
- Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
POSITION REQUIREMENTS
- High School Diploma or GED
- Customer relations experience
- Must be able to qualify for a Sales license
- Valid driver’s license
- Clean MVR – Demo vehicles (including test drives)
- Exceptional industry knowledge – makes, models, features, etc.
- Professional appearance
- Basic computer skills
Qualifications: CHARACTERISTICS
- Modesty – customers do not respond well to bravado and arrogance
- Conscientiousness
- Achievement Orientation
- Self-Motivated - Not easily Discouraged
- Business acumen – focused on building repeat customers & referrals
- Excellent Listener
- Accountability
SKILLS & QUALIFICATIONS
- Ability to decipher quickly customer needs.
- Lists more than they speak
- No supervisory responsibility
- Regular and substantial contact with others
- Contacts usually involve discussions related to policies and programs and may include proposal or presentation writing, negotiation with vendors, and the like.
- Handles sensitive, complex, and/or confidential information.
- Requires moderate interpersonal and communication skills to ensure that customer requests or needs are met.
- Acknowledges and clarifies customer inquiries, requests, or complaints to ensure that needs are identified, documented and addressed.
- Tasks are multiple and focus more on single processes. Work is sometimes standardized and sometimes varied.
- There is no responsibility for budget, revenues and/or expenditures.
- Performs duties within scope of general Company policies, procedures and objectives.
- Analyzes problems and performs needs assessments.
- Uses judgment in adapting broad guidelines to achieve desired result.
- Regular exercise of independent judgment within accepted practices.
- Makes recommendations that affect policies, procedures and practices.
- Refers exceptions to policy and procedures to the supervisor.
- A Natural Connector: You actively listen, find common ground easily, and treat customers like neighbors, not targets.
- Tech-Savvy & Forward-Thinking: You understand the modern digital landscape. You're comfortable creating quick walkaround videos or using social media to highlight cool vehicle features.
- An Educator, Not a Negotiator: You prefer helping buyers navigate options, transparent pricing, and EV/hybrid tech over playing "pricing games."
- Driven by Growth: You want to build a personal brand within our dealership network.
PHYSICAL REQUIREMENTS
- Work involves some exposure to moderate risk of accident and requires following basic safety precautions.
- Position requires occasional or frequent moderate physical activity which includes 40% walking, 45% standing, 5% lifting, and 10% sitting.
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