Technical Email Marketing Specialist

Arrae is seeking a highly detail-oriented, data obsessed Technical Email Marketing Specialist to join our team. You'll bring a level of operational email marketing expertise typically found within a top agency directly in-house. This is not a creative calendar planning role; it's for someone who lives inside Klaviyo, loves solving complex retention challenges, and thrives behind the scenes building the systems that power a best-in-class customer experience. You’ll own the day-to-day execution and optimization of our email marketing channel, from campaign and flow builds to segmentation, testing, reporting, and platform management. Whether it’s troubleshooting a Recharge event, fixing an HTML issue before a send, optimizing flow logic, or uncovering insights from A/B test results, you’re the person the team turns to for answers. The ideal candidate has deep experience with Klaviyo, retention operations, and subscription-focused brands, ideally from an agency environment or high-growth DTC company. You don't just execute campaigns - you build the operational foundation that allows our email + SMS channels to sustainably scale. What You’ll Do Own the day-to-day technical execution of Arrae's email marketing program across email and SMS, ensuring campaigns and automations are built accurately, deployed on time, and optimized for performance. Build, QA, schedule, and launch campaigns in Klaviyo, managing audience segmentation, dynamic content, personalization, and scheduling. Build, maintain, and optimize flows, including post-purchase, welcome, replenishment, browse abandonment, cart abandonment, winback, and engagement journeys. Develop and manage sophisticated audience segments to support personalization, testing initiatives, and lifecycle targeting. Monitor flow performance and campaign health, proactively identifying opportunities for optimization and troubleshooting issues as they arise. Own A/B testing execution across campaigns and flows, including setup, tracking, documentation, analysis, and presentation of findings to the broader team. Conduct thorough QA across email, SMS, links, UTMs, dynamic content, and personalization variables to ensure flawless execution. Maintain retention platform operations, including customer properties, custom events, list cleans, integrations, and data hygiene. Required Skills & Experience 2–3+ years of experience in retention marketing, email marketing, CRM operations, or lifecycle marketing within an e-commerce or DTC environment. Agency experience or working in-house with 8-9 figure subscription brands is a plus. Advanced Klaviyo expertise is required. You should be highly proficient in flows, segmentation, dynamic content, reporting, deliverability, troubleshooting, and platform administration. Hands‑on experience working with integrations like Recharge, Stay AI, Skio, Zaymo, and the ability to troubleshoot technical issues independently, including flow logic, integrations, rendering issues, tracking discrepancies, and basic HTML/CSS edits when needed. Strong analytical skills and a genuine passion for data, testing, measurement, and continuous optimization. Exceptional organizational skills with meticulous attention to detail and a proven ability to manage multiple moving pieces without sacrificing quality. Experience documenting processes, maintaining testing libraries, and creating operational systems that improve team efficiency. Preferred Skills & Experience Familiarity with attribution, UTM tracking, and retention reporting. Basic HTML/CSS knowledge for email troubleshooting and template edits. Experience supporting A/B testing and experimentation programs. Experience within beauty, wellness, health, or high-growth DTC brands. Experience with or desire to learn email authentication and deliverability best practices, including DMARC, SPF, DKIM, domain reputation monitoring, and inbox placement optimization. Who You Are You live and breathe Klaviyo. You're the person who notices a broken trigger, rendering issue, or segmentation error before you genuinely enjoy the technical side of lifecycle marketing—from building complex flows and troubleshooting integrations to analyzing test results and documenting learnings. You're exceptionally detail-oriented, highly organized, and thrive managing multiple campaigns, flows, tests, and deadlines simultaneously. You love data and are constantly looking for patterns, insights, and opportunities to improve performance. You're proactive, resourceful, and comfortable solving problems independently when issues arise. Most importantly, you take pride in operational excellence and understand that behind every great email marketing program is flawless execution. Why Join Arrae Be part of a growing, mission-driven brand in the wellness space. Work in a dynamic, fast-paced environment where your contributions make an impact. How to Apply Interested candidates should submit their resume and a brief cover letter outlining their relevant experience and why they would be a valuable addition to our team. Please send your application to View email address on click.appcast.io with “Technical Email & Retention Specialist” in the subject line. ARRAE, Inc. is an equal opportunity employer. We encourage applications from candidates of #J-18808-Ljbffr Arrae