Remote PPC Specialist

Coalition Technologies is committed to delivering high-quality work for our clients while providing our team with a fun, thriving, innovative, and growth-focused work environment. We offer:

* 100% remote work with a company that has supported remote team members for more than a decade
* Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month
* Competitive Paid Time Off plan that supports work-life balance
* Subsidized gym memberships
* Medical, dental, vision, and life insurance packages for eligible US-based team members
* International Health Insurance Reimbursement Program for eligible international team members
* Device upgrade and learning reimbursement programs
* Career development plans with clearly defined goals and rewards
* Additional job-specific incentives and bonuses

As a PPC / SEM Specialist, your duties will include:

* Conducting keyword research and writing ad copy
* Structuring campaigns and ad groups and determining the best campaign settings
* Working with large Google Ads data sets in Excel
* Uploading data and ad content using Google Ads Editor
* Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across various industries
* Optimizing Google Ads and Bing Ads campaigns to drive highly targeted traffic to client websites and online stores
* Helping ensure a strong return on investment for each client’s marketing budget
* Consulting regularly with the Google Ads Manager, SEO team, and other stakeholders to align PPC strategies with client goals
* Monitoring campaign performance using reporting tools
* Analyzing campaign metrics and data to provide recommendations for improving performance
* Conducting A/B testing across ads and landing pages
* Reviewing traffic in Google Ads
* Working on Facebook Ads campaigns
* Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and paid advertising best practices
* Successfully completing Google Ads Certification if not already obtained

The ideal candidate will have:

* Minimum of 6 months of experience managing SEM or PPC campaigns
* Experience with Google Ads Editor and Bing Ads Editor
* Experience using Google Keyword Planner or other keyword research tools
* Knowledge of account KPI selection, measurement, and reporting
* Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA
* Passion for marketing, advertising, and online content development
* Strong research abilities and excellent analytical skills
* Excellent time management skills and ability to meet strict deadlines
* Ability to adapt to a diverse and multicultural remote work environment
* Passion for building and growing in a startup-style environment
* Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time
* Reliable remote workstation, including a fast computer, microphone, speakers, reliable internet, and reliable power

Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.