Senior Director, Global Social Media Initiatives

Job ID: 288843
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - San Francisco, CA

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Belong to Something Beautiful


At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.


The Senior Director, Global Social Media Initiatives will lead the global integrated strategy and development of Sephora's key social and influencer programs. Embedded within the US-based Social and Influencer teams and serving as Sephora's "lead design market," this role will oversee the global evolution of flagship influencer programs such as the Sephora Squad, while spearheading new social initiatives across all Sephora markets. The role requires close collaboration with Global Marketing and Merchandising teams, regional Social and Influencer leads, and senior leadership across the organization to scale social innovation, foster global synergies, and inspire market-based teams to adopt best practices.

What You'll Do

• Lead and champion Sephora's key global social and influencer initiatives, including flagship creator programs, in partnership with U.S. and regional Social & Influencer teams
• Serve as the U.S.-based design market, defining global frameworks while enabling local market adoption and execution
• Partner with Global Brand Marketing and Integrated Marketing teams on social strategy, storytelling, and execution for key global campaigns
• Support U.S. Influencer teams on global activations involving international markets and creators
• Build and scale a global social governance, analytics, and reporting ecosystem to drive insights, learning, and best-practice sharing across markets
• Leverage social data and performance insights to inform strategy and decision-making
• Spearhead social innovation across markets, including emerging platforms, AI, social commerce, and new creator models
• Foster cross-market influencer synergies and partner with global leadership on reputational management across social platforms
• Evangelize the Sephora community across senior levels of the organization while fostering a collaborative, innovative, and inclusive culture

What You'll Bring

• 12+ years of experience in social media marketing or influencer marketing
• 5+ years of experience managing and developing marketing teams in the social and influencer space
• Experience working in a global or multi-market role; international experience preferred
• Strong understanding of social platforms, creator ecosystems, and performance analytics
• Ability to influence and collaborate across senior stakeholders and global teams
• Bachelor's degree in Business, Marketing, or a related field preferred

Working Conditions

• This role is primarily office-based with flexibility for hybrid work arrangements
• Flexible working hours are required to support collaboration across multiple time zones, including early mornings with Europe and evenings with Asia
• International travel is required to support global market partnerships and activations #LI-SR1

What You'll Get:

The annual base salary range for this position is $206,380.00 - $230,660.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of five days.

• Caring Community. You'll collaborate with teammates who are equally passionate about innovating and driving the industry forward - together, united in beauty.

• Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.

• Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards as Unique as You:


Some benefits have eligibility requirements and may depend on job classification and length of employment.

• Health . Choose a healthcare plan to fit you and your family's needs with medical, dental, and vision coverage. Sephora also fully covers our employees' disability and life insurance.

• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.

• Balance . You'll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.

• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.

• Perks . Think you've tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or "gratis," and flash sale discounts on LVMH brand products.

• Support . Join a team that truly cares - with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category. Sephora is committed to providing reasonable accommodation ta applicants with disabilities or other medical conditions.


Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.


Join Us and Belong to Something Beautiful