eCommerce Specialist

The Position: eCommerce Specialist The Ecommerce Specialist owns the day-to-day health, optimization and growth of HydraPak's Shopify websites. Working closely with the Ecommerce Director, this role keeps site content accurate and compelling, improves site performance through testing and optimization, and turns data into strategies that grow traffic, conversion, and revenue. The Company Pushing boundaries to redefine the future of hydration, HydraPak creates innovative gear that is specialized for a variety of different athletic activities. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted hydration partner for athletes worldwide. The company sells to athletes directly and as an original equipment partner of major brands in the active Outdoor Recreation industry that incorporate our hands-free hydration reservoirs and soft flasks into hydration backpacks and running vests. We work with over 70 leading brands in this capacity including Osprey Backpacks, Salomon, Patagonia and The North Face. HydraPak also operates as Bottle Bright®, the natural and effective cleaning tablet. Our branded hydration products are available at specialty sport stores worldwide. Our Company Values: ATHLETE A dvocates: We are a customer-focused company. We think about the challenges our customers face and make them our top priority. T eam Players: Teamwork makes the dream work. We collaborate and focus on the overall success of our customers and our company. We all unload the container and collaborate without ego. H onest: We’re committed to moral principles and having high integrity. Our handshake is our word. We strive to do the right thing, even when no one else is paying attention. L ong-View Thinkers: We’re focused on where we want to go, and what we have to do today to meet tomorrow’s goal. From our team members to customers, we recognize that long-lasting, authentic relationships are the key to our continued growth and success. E ntrepreneurs & Innovators: We are the experts in our category and craft. We don’t settle. We create new products and services and improve on what we’ve already been done. T olerant & Respectful: The Golden Rule drives us. We value the importance of diversity in work, play and life. We bring our whole selves to work. We treat everyone with respect and dignity. E co-Conscious: We believe in protecting, preserving, and providing access to the communities where we work and play. We endeavor to reduce our environmental impact on the earth and its resources. Duties and Responsibilities Content Creation and Site Management Create, upload, and maintain all Shopify website content, including product pages, collections, imagery, and copy. Own the website update calendar and ensure all content changes are executed accurately and on time. Plan and execute site merchandising to highlight priority products, launches, and seasonal assortments. Coordinate and execute digital activations, including product launches, promotions, seasonal campaigns, and merchandising initiatives. Website Performance and Optimization Lead conversion rate optimization, including developing hypotheses, running A/B tests, and implementing winning changes. Build landing pages tailored to specific traffic sources, channels, and audiences. Monitor site performance, including page speed, navigation, and user experience, and recommend improvements. Manage HydraPak's freelance web developer, including scoping projects, prioritizing requests, setting timelines, and reviewing work for quality before launch. Measure and report on the impact of every site update, so changes are tied to results. Strategy and Growth Analyze website traffic, sales, and customer data to identify growth opportunities and recommend actions. Track and report on key website KPIs (such as conversion rate, average order value, traffic, and revenue), with clear insights and next steps. Develop and manage the annual plan for HydraPak's online loyalty program, optimizing it to drive repeat purchases and customer lifetime value. Partnership with the Ecommerce Director Work closely with the Ecommerce Director to set priorities, define goals, and drive performance against targets. Translate ecommerce strategy into executable plans, timelines, and site updates. Collaborate with marketing, creative, and product teams to keep site content aligned with brand campaigns and launches. Marketplace Support Assist with Amazon Vendor Central catalog management, including product listings and content updates. Support the Amazon Vendor Services (AVS) relationship, including coordinating with the AVS team on catalog issues, content updates, and performance initiatives. Experience And Qualifications Required Qualifications 3–5 years of ecommerce experience, ideally with a direct-to-consumer brand. Hands-on Shopify experience, including content management, product and collection setup, theme editing, and apps. Strong working knowledge of web analytics tools such as Google Analytics 4 and Shopify Analytics, with the ability to turn data into clear recommendations. Proven experience with conversion rate optimization and A/B testing. Experience building and optimizing landing pages for specific channels and audiences. Excellent project management skills, with a track record of managing a content calendar and multiple launches at once. Basic HTML/CSS knowledge, enough to make small edits and communicate clearly with developers. Strong written communication and attention to detail. Preferred Experience with Amazon Vendor Central and Amazon Vendor Services (AVS). Experience managing or optimizing a loyalty program. Experience managing outside partners, such as freelance developers or agencies, including scoping work and reviewing deliverables. Familiarity with testing and analytics platforms such as heatmapping, session-recording, or A/B testing tools. Basic design skills (Figma, Canva, or Adobe) for quick content updates. Experience working in the outdoor, running, or endurance space. Salary & Benefits This is a full-time position based in our Longmont, CO office Monday-Thursday with Fridays remote eligible. The typical work hours for this job are between 8am-5pm, Monday through Friday. Pay range for this position is 60,000-80,000 annually with up to 5% bonus potential. HydraPak offers up to 120 hours of Paid Time Off in the first year of service, 11 paid holidays, a range of insurance benefits starting the first of the month following a 30-day waiting period, and a 401(k) plan with company match after 90 days. #J-18808-Ljbffr