Media Planner

Job Description As social media continues to take a greater share of consumers’ time, and ad spend is increasing rapidly, so is Digitas’ world class team of paid social specialists. You’ll be part of a team that’s keeping a pulse on the constantly evolving social media landscape, where new features and advertising opportunities are popping up daily. To help with this, we’re looking for an outstanding Associate Media Planner, Paid Social – someone who has a passion in equal parts for both data & analytics and the world of social media. Responsibilities You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs). As an Associate Planner, Paid Social you’ll manage the daily paid social needs on a client, including ad trafficking, budget pacing, optimization and reporting. Day-to-day, your role includes: Serve as a member of a cross-functional client team to understand goals and translate them into a paid social media strategy across all platforms and devices. Partner with Media Planning, Social Strategy, and Strategy & Analytics groups to understand the role of paid social within the larger paid media campaign, as well as the organic social strategy. Support your team in flawlessly running paid media in API partner platforms and directly in social platforms. Responsible for campaign setup, trafficking, ongoing optimization, and reporting that meets and exceeds client goals. Stay up to date on new ad products and technology advancements, understanding how to translate them to deliver on business goals. Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns. Collect insights to share back with internal and client teams. Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences. Produce clear communication for internal teams regarding campaign performance, recommendations and expected deliverables. Work flexible hours to adapt to the real-time nature of the social space. Be available “on call” during non-business hours for posting and optimizing as needed. Qualifications Superior collaboration and teamwork skills; experience working with cross-functional teams Effective at project management and ability to re-prioritize while operating within a fast paced environment, while maintaining attention to detail. Intermediate to advanced skills in Excel Excellent verbal and written communication skills Positive attitude and able to work independently, as well as part of a team Bachelor’s Degree Required 1+ years’ experience working in self-service capacity within social platforms. Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Additional Information Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #J-18808-Ljbffr