Performance Marketing Manager

Growth Marketing Manager– US

Miami, Florida

The Person We Want

We're looking for a builder and operator.

Someone who sees revenue falling and immediately wants to understand why.

Someone who can find the problem in the data, develop the strategy and personally execute the solution.

Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all

You should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.

We want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.

What You'll Own

Drive profitable Ecommerce growth across multiple consumer brands

Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels

Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels

Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance

Identify growth opportunities using Shopify, GA4, advertising platforms and customer data

Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers

Partner with Creative to turn performance insights into better advertising

Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy

Work with CRM and retention resources to improve repeat purchase and LTV

Develop launch and growth strategies for new products and brands

Allocate marketing dollars based on incremental growth and profitability

Move quickly from data → insight → test → execution → scale

Who We're Looking For

7+ years of hands on performance and growth marketing experience

Proven experience scaling Ecommerce or DTC brands

Advanced experience personally managing paid media performance

Demonstrated ownership of significant paid media budgets

Deep understanding of creative strategy and performance creative

Strong understanding of Shopify, GA4, attribution and Ecommerce analytics

Experience with CRO, landing pages, funnels, offers and customer acquisition

Strong financial understanding of CAC, LTV, gross margin and contribution margin

Experience across multiple brands or categories is strongly preferred

Beauty, personal care, wellness, healthcare or CPG experience is a plus