Director, US Brand Lead Bavencio Marketing (Seaport MA)

Director, U.S. Brand Lead of BAVENCIO Marketing

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you've got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role

The Director, U.S. Brand Lead of BAVENCIO Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of BAVENCIO. This individual is accountable developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture.

The Director, U.S. Brand Lead of BAVENCIO Marketing is required to have a deep understanding of the Urothelial Carcinoma market as well as key attributes of BAVENCIO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Oncology Marketing and will have direct reports as well as work in close partnership with the broader U.S. Oncology Marketing Team. This role is critical to shaping EMD Serono's footprint in Oncology.

Responsibilities

• Build, retain, develop, and motivate 2 direct reports, including regular performance feedback and annual reviews
• Own brand positioning, branding, campaign, and core messaging
• Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan to blunt competition
• Develop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
• Provide thought leadership for market and therapeutic area understanding across all the levels of organization
• Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
• Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and BAVENCIO.com websites using a data/insights driven approach
• Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of BAVENCIO commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the BAVENCIO Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Work with Portfolio Marketing to ensure effective management of BAVENCIO resources in the fulfillment portal
• Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed
• Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes
• Collaborate cross-functionally with internal teams including Global Marketing, Global Strategic Insights, Sales Operations, Sales, Strategic Engagement, Finance, Medical Affairs, and Market Access to advance BAVENCIO
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
• Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages
• Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables
• Develop and align on KTL quarterly key insights questions with OLL team; Engage with thought leaders to gather input on commercial strategy and execution, and market dynamics
• Lead development of leadership updates, dept trainings and POA/NSM slide deck development and general brand direction; Lead development of monthly US reporting
• Conduct quarterly field rides
• Other duties as assigned.
• Lead MCC market analysis and facilitate decision for re-promotion in the US
• Manage Real World Evidence tactical plan development and execution in partnership with cross-functional partners and AOR
• Oversee and support patient campaign and messaging development. Ensure update of patient starter kit and other materials, including integration of new campaign/messaging
• Oversee patient ambassador program strategy and execution

Who You Are

Minimum Qualifications:

• BS degree 8+ years of experience or MS degree and 6+ years of experience or PhD 5+ yrs. experience
• 8+ years proven experience in pharmaceutical and/or healthcare industry
• 6+ years of strong U.S. marketing experience in a pharmaceutical market, including in-line brand marketing experience
• U.S. Oncology experience, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
• Proficient in digital marketing and media tactics directed towards HCPs and patients
• Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Results-oriented, exhibits leadership skills, and ability to influence without authority
• Strong analytical, problem solving, and strategic thinking skills
• Proficiency with Microsoft Word, PowerPoint and Excel; experience with Veeva Vault and Promo Mats preferred
• Ability to travel up to 30%

Preferred Qualifications:

• MBA or advanced degree strongly preferred
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
• High ethical standards and personal integrity
• Ability to lead, manage, inspire and develop direct reports
• U.S. Launch experience (pre and post launch)
• Proven record of successful leadership in matrix organizations
• Experience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners

Pay Range for this position: $160,400 - $333,700

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (