Digital Marketing Manager - Paid Media

Responsibilities Support the planning, launch, and management of digital paid media campaigns across a variety of channels, including search, social, display, video, and emerging platforms. Leverage AI-driven tools and data analytics to monitor campaign performance, optimize targeting, and enhance audience segmentation for improved results. Demonstrate initiative and creativity by proactively identifying opportunities for campaign improvement and bringing new ideas to the team. Collaborate closely with internal teams and agency partners to ensure campaigns are integrated, on-brand, and aligned with overall marketing goals. Assist with campaign reporting, analyze key metrics, and share insights to inform future strategies. Stay current on digital marketing trends, tools, and best practices, bringing fresh ideas to the team. Work with stakeholders to ensure all campaigns meet compliance and regulatory standards. Support influencer marketing campaigns by coordinating and executing plans to promote U.S. Bank products. Requirements Bachelor’s degree, or equivalent work experience Four to six years of experience in marketing or related field 2+ years of experience in digital marketing, paid media, or a related field (internships and project work count!) Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager, or similar) Hands-on experience using analytics tools to interpret campaign data Organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment Basic understanding of regulatory and compliance considerations in digital marketing Strong analytical and research skills #J-18808-Ljbffr