Sr. Global SEO/GEO Strategist (Boston)

Be the one building AI-powered experiences where they matter most.At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.Role Overview:Own the global strategy that drives how Genesys is discovered across search engines and AI powered answer platforms, shaping how millions of users find and engage with our digital experiences. This role directly influences pipeline growth, brand authority, and customer acquisition by elevating visibility across traditional search and emerging AI ecosystems. At Genesys, we are redefining how organizations connect with customers through AI driven experiences, and this position plays a central role in ensuring our content is surfaced, cited, and trusted across evolving discovery channels. You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI generated answers. This is a high visibility role with direct impact on digital growth strategy, offering the opportunity to shape enterprise scale search programs and expand expertise in next generation discovery platforms.Key Responsibilities:Own and execute a global SEO and GEO strategy that increases organic visibility, AI citation presence, and pipeline contribution across digital channelsDrive optimization of digital experiences for both traditional search engines and AI powered platforms such as ChatGPT, Gemini, Perplexity, and CopilotLead keyword, topic cluster, and entity based research to expand content authority and improve discoverability across search and AI ecosystemsInfluence cross functional teams to align on search strategy, ensuring consistent execution across web, content, product marketing, and regional stakeholdersDeliver technical SEO recommendations that improve crawlability, indexing, site architecture, structured data, and Core Web Vitals performanceDesign and implement internal linking, on page optimization, and content structuring strategies that improve engagement and search rankingsBuild measurement frameworks that quantify AI search visibility, answer engine performance, and overall GEO effectivenessAnalyze performance data across platforms such as Google Analytics 4, Search Console, SEMrush, and Ahrefs to identify growth opportunities and optimize strategyPartner with content and campaign teams to create search optimized, AI friendly content that supports the full customer journeyCommunicate insights and strategic recommendations to executive stakeholders, influencing decisions that impact global digital growthRequired Qualifications:5 or more years of experience in SEO, digital marketing, or content strategy, preferably within a SaaS or technology environmentDeep expertise in technical SEO, on page optimization, content strategy, and search performance measurementStrong understanding of Generative Engine Optimization and AI driven search platforms and behaviorsHands on experience with enterprise SEO tools such as Google Analytics 4, Search Console, SEMrush, Ahrefs, or similar platformsWorking knowledge of HTML, CSS, website architecture, and technical SEO best practicesProven ability to translate complex data into actionable insights that drive measurable business outcomesDemonstrated experience influencing cross functional stakeholders and aligning global teams on strategyStrong analytical, communication, and presentation skills with executive level exposurePreferred Qualifications:Experience developing strategies for AI search visibility, including citation tracking and answer engine optimizationBackground in enterprise scale website management or global digital marketing programsFamiliarity with tools such as Screaming Frog, Conductor, or ScalenutExperience mentoring team members or acting as a subject matter expert in SEO or digital discoverabilityCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $108,700.00 - $191,100.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsClick here to view a summary overview of our Benefits. Working at GenesysAI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.Recognized globally – Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.What Happens After You ApplyAfter you apply, here's what you can typically expect:Our Talent Acquisition team reviews your application with the hiring team.A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.Next, you'll meet the hiring manager and other members of the interview team.We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.After interviews are complete, our team will follow up with the final steps.Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.Stay ConnectedStay connected to learn more about how we're applying AI to customer and employee experience challenges and get notified when relevant opportunities become available.Get notified about relevant opportunities.Be the one building what's next - where AI, experience and impact come together.Employee ReferralIf a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.About Genesys:Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit .Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us View email address on apply.placed-app.com can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.SummaryLocation: Indianapolis, IN; Missouri, USA; Texas, USA; Flexible Office | Durham, NC, USA; Illinois, USA; Boston, MA, USA; Michigan, USA; Ohio, USAType: Full time