Inside Sales Manager

Job Description

Job Description

Company Description

Sprecher Brewing Company is Milwaukee’s original craft brewery, known for producing hand-crafted beers and award-winning sodas. The company blends traditional brewing techniques with high-quality ingredients to create distinctive, flavorful beverages. As a growing regional brand, Sprecher offers opportunities to contribute to innovation in both alcoholic and non-alcoholic product lines. Team members join a close-knit, collaborative environment that values craftsmanship, authenticity, and community engagement. The company is committed to providing a welcoming workplace where individuals can build long-term careers in the craft beverage industry.

Role Description

The Inside Sales Manager serves as the primary operational support for the Chief Growth Officer, driving customer communication, sales support, account coordination, and food-service commercialization. This individual is responsible for strengthening customer relationships, ensuring flawless communication, supporting key distributor partnerships, and helping generate incremental revenue through proactive account management.

This role combines inside sales, customer success, commercial operations, and executive sales support into one highly visible position.

Primary Responsibilities

Customer Relationship Management

• Oversee the accuracy, integrity, and maintenance of customer information within the CRM system.
• Ensure customer contact records are current and complete, including key decision-makers and stakeholders across customer accounts.
• Monitor organizational changes within customer accounts and ensure updates are reflected in CRM systems.
• Oversee sales activity reporting, including purchase order status, shipment tracking, and customer updates.
• Establish and maintain CRM standards, processes, and best practices to support data accuracy and operational efficiency.
• Partner with Sales and Customer Service teams to ensure CRM data supports customer relationships, business development, and strategic decision-making.

Inside Sales & Business Development

• Proactively engage customers to generate new and repeat business.
• Request and process purchase orders.
• Follow up on open quotations and sales opportunities.
• Identify opportunities to upsell existing customers and introduce new products.
• Support promotional initiatives and customer marketing programs.
• Research and identify new business opportunities.
• Maintain a daily pipeline report documenting leads, customer interactions, territories, and sales activities.

Customer Success

• Build and maintain strong customer relationships through proactive communication.
• Conduct routine customer check-ins to ensure satisfaction and identify opportunities for improvement.
• Resolve customer concerns quickly and escalate issues when appropriate.
• Coordinate product shipments and maintain shipment status reports.
• Monitor service levels to ensure a best-in-class customer experience.

Foodservice Commercial Support

Support the Foodservice Division by coordinating key commercial projects and customer onboarding activities, including:

• Coordinating communication with equipment manufacturers and service vendors.
• Scheduling installation meetings and project milestones.
• Tracking equipment deliveries and project progress.
• Coordinating service requests and issue resolution.
• Supporting the successful launch of new foodservice customers.

Distributor Support

Provide ongoing support for key distributor partners, regional distributors, and broadline foodservice partners by:

• Coordinating new customer setup.
• Managing vendor documentation.
• Providing product and pricing information.
• Supporting promotional initiatives in partnership with cross-functional teams.
• Managing order follow-up and maintaining order status reports.

Executive Sales Support

Manages administrative and commercial support to the Chief Growth Officer by:

• Serve as a strategic business partner to the Chief Growth Officer, providing operational and commercial support.
• Coordinate priorities, meetings, and key communications to support sales initiatives and business objectives.
• Develop presentations, reports, and commercial materials for leadership, customers, and internal stakeholders.
• Oversee the organization and accuracy of customer information, sales reporting, and commercial documentation.
• Track key initiatives, action items, and follow-up activities to ensure timely execution and accountability.
• Partner cross-functionally to drive alignment, improve communication, and support strategic growth initiatives.

Commercial Operations

• Lead and improve commercial operations processes to support sales growth and business objectives.
• Oversee CRM, Power BI, and commercial data to ensure accuracy and reliability
• Monitor sales pipeline activity and provide reporting and insights to leadership.
• Partner with Sales Leadership on forecasting, pipeline management, and performance tracking.
• Manage pricing files, commercial documentation, and customer data to ensure consistency and compliance.
• Oversee the product sample process and support commercial initiatives.
• Identify opportunities to improve systems, reporting, and operational efficiency.
• Collaborate with Sales, Marketing, Customer Service, Finance, and Operations to support business goals and enhance the customer experience.

Qualifications

• 3–7 years of inside sales, customer service, sales support, or commercial operations experience
• Experience with CRM systems
• Strong Microsoft Office skills
• Excellent written and verbal communication
• Exceptional organizational skills
• Ability to multitask
• Experience in foodservice, beverage, or CPG preferred