Senior Vice President, Marketing
Confidential
Senior Vice President, Marketing
About the Company
Prominent full-service credit union
Industry
Financial Services
Type
Privately Held
Founded
1935
Employees
501-1000
Categories
- Banking
- Financial Services
- Lending
- Banking Services
Specialties
- financial services and credit union
About the Role
The Company is seeking a Senior Vice President of Marketing to lead its marketing strategy and strengthen its brand, market presence, and customer relationships. The role translates organizational priorities into initiatives that support growth, engagement, and long-term objectives. Responsibilities include leading brand and communications strategy, digital marketing, research, campaigns, analytics, and customer acquisition efforts; developing the marketing team; managing external partners and the budget; and measuring performance and return on investment. The SVP will advise senior leadership, build cross-functional partnerships, and guide the responsible use of AI and emerging marketing technologies. Candidates should have 10–15 or more years of progressively responsible marketing experience, including significant leadership in financial services, consumer services, or another relationship-driven field. Demonstrated expertise in brand strategy, digital marketing, acquisition and engagement, analytics, and integrated campaigns is required, along with experience developing teams and partnering with senior executives. A bachelor’s degree is required; an MBA or other relevant advanced degree is preferred. Strong strategic, communication, analytical, and team leadership skills are essential, as is the ability to apply technology responsibly while protecting data and maintaining human accountability.
Hiring Manager Title
CEO
Functions
- Marketing
Vacancy posted 1 day ago
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