Marketing Data and Reporting Analyst
Versatrans Division Tyler Tech
Description Tyler Technologies is looking for a Marketing Data & Reporting Analyst to support the development of scalable data pipelines and reporting solutions that enable data-driven marketing operations. This role is focused on data integration, transformation, and dashboard development, ensuring reliable and consistent data across Tyler's marketing technology ecosystem.
Responsibilities
Responsibilities
- Data Pipeline Automation and Management Data Integration & Engineering
- Design and build data pipelines using API integrations/ETL tools to integrate data from CRM, marketing automation platforms, Customer data platforms, advertising/web/social platforms, and other MarTech tools
- Develop and maintain centralized marketing datasets and Lakehouse structures in accordance with company standards
- Ensure data integrity, consistency, and governance across systems by developing and maintaining sequential update schedules
- Write and maintain complex SQL queries and python scripts for data extraction transformation and aggregations to prepare clean, standardized datasets for reporting consumption
- Perform data validation, troubleshooting, and reconciliation across integrated sources by developing scripts to monitor automations and identify failure points
- Assist marketing users with routine task optimizations and process automations as needed
- Reporting & Dashboard Development
- Collaborate/partner with business users and operations teams across marketing and sales to understand reporting needs and develop effective visualizations, KPIs and reports to measure and monitor success
- Build and maintain Advanced Power BI dashboards and reports to support marketing performance tracking for Executive level to individual contributors
- Develop semantic models, reusable datasets, and DAX measures for scalable reporting
- Automate reporting processes, optimize dashboard performance and maintain report refresh schedules
- Prioritize and handle an array of ad hoc requests from the team, including building custom reporting for specific vertical needs and automations to eliminate manual task etc.
- Develop effective presentations for Quarterly business reviews and other read outs
- Collaboration & Project Execution
- Partner with Marketing, Sales and IT teams to clearly understand business processes for effective reporting to support marketing initiatives
- Leverage AI capabilities to reduce manual efforts and deliver faster, more actionable insights to stakeholders at different levels within the organization
- Present reports clearly to technical and non-technical stakeholders
- Own/prioritize/manage projects and tasks and share project/status updates
- Document end to end technical processes for internal use, and report documentation for end users
- Degree or equivalent work experience in Data Analytics, Information Systems, Business, Data Science, Computer Science, or a related field
- Certifications in specific/relevant skills mentioned above is a plus
- 3-5+ years of experience in data engineering, reporting, or BI roles
- Strong experience with: o Microsoft Fabric (data pipelines, dataflows, notebooks, Lakehouse concepts) o Power BI (data modeling, DAX, dashboards) o SQL Server (advanced querying, stored procedures and process automations) o Interpreting API documentation and building API connections for data pipelines o Advanced skills in Excel (macros, pivots, formulas) o Advanced skills in building Power Point presentations for business reviews
- Experience integrating data from Dynamics CRM, Marketo, Google Analytics/Big Query, advertising/social or similar platforms
- Experience with integrating data from customer data platforms like Treasure AI (CDP) is a plus
- Proficiency in Python for data integration, automation and transformation
- Experience with effective use of Generative AI tools for data automation, report building
- Experience with Project Management and collaboration tools like JIRA and Confluence
- Soft Skills
- Strong analytical, problem-solving, and critical-thinking abilities
- Collaborative and team-focused, aligned with Tyler's mission-driven culture
- Highly organized with sharp attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Ability to communicate at different levels of the organization
Vacancy posted 4 hours ago
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