Marketing Manager

Description Manage Menu & Promotion Rollouts Analyzes guest feedback, competitive and market trends to ideate new menu items or promotional specials. Partners cross-functionally with Ops, Culinary, Training & IT to ensure flawless execution of menu launches and promotions. Oversees campaign creative production workstreams, ensuring a timely launch across all marketing channels. Actively manages ops communications supporting rollouts. Monitor campaign performance and guest insights to optimize live initiatives and inform future planning. Publishes monthly promotional & menu launch recaps, including key sales metrics with guest and operations feedback summaries. NRO Marketing Campaign Management Leads the strategy, planning, and execution of all new restaurant opening marketing campaigns to drive pre-opening awareness and exceed average weekly sales targets. Ensure all marketing elements—creative assets, signage, digital listings, paid media, and local outreach—are delivered accurately and on time. Attends openings to support grand opening promotions and media/influencer visits Monitors post-opening sales results and traffic performance, adjusting campaign levers to drive strong early momentum with sustained sales through the initial 6 months. Publishes consistent NRO sales scorecards to report on opening performance versus forecast. Administer Hopdoddy Website & Digital Merchandising Screens Owns website content deployments to support promotions & new menu items ensuring content is accurate and timely to launch schedules. Collaborates with IT and web agency for technical & performance updates. Executes SEO strategy, including keyword optimization, metadata updates, page structure, and content enhancements to improve organic visibility. Monitors website analytics and proposes enhancements to improve conversion rates and organic search traffic. Owns digital menu content & CMS programing for digital menu boards and restaurant ad screens, leveraging content to drive sales & PPA. Accountable for publishing website & SEO scorecards Collaborates with the full Marketing Team & agency partners to execute other PR campaigns, national activations and events. Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications. Requirements Minimum Qualifications Bachelor's degree in Marketing/Communications required 5 years of experience in restaurant or retail marketing preferred Proficiency in Microsoft Office (PowerPoint, Word & Excel) & Asana (workflow management tools) required Experience with website CMS management and Google Analytics tools preferred Able to travel occasionally, for 1-3 nights at a time Knowledge, Skills, and Abilities Excellent written & verbal communication skills Highly organized & detail-oriented Strong project management skills; ability to handle multiple tasks in a fast-paced environment with shifting priorities Ability to partner & interact professionally across stakeholder groups Self-motivated to set priorities and work with limited direction while performing at an optimum level Physical Requirements Some lifting and the movement of moderate loads require a 30-pound lifting requirement. Responsible for utilizing office/restaurant equipment. The effective operation of equipment requires the use of all limbs, fingers and the ability to see. Spends approximately 20% of his/her time standing and walking swiftly; therefore, he/she must have the ability to bend, stoop, kneel, and move freely using all limbs and see at close/long distances. Attend meetings, conferences, workshops, etc., as well as visit Hopdoddy locations, Vendors, etc.; therefore, he/she must be able to travel autonomously, possibly to other geographical locations, in inclement weather, with little to no prior notification given. Must be able to work under a high degree of stress on a physical, mental, and emotional level; this includes performing work in a fast-paced manner and making timely decisions. #J-18808-Ljbffr