Head of Marketing

Head of Marketing (US - Southern California) Reporting to: USA President & VP Marketing (International) Salary: $90,000 - $120,000 + up to 2 months bonus + benefits Contract: Full-time - Permanent About Geobear At Geobear, we specialize in improving the ground beneath our customers' feet. Our sustainable geopolymer technology and engineering solutions mitigate ground hazards - helping homeowners feel safe in their homes, helping logistics centers avoid costly downtime, and even reducing highway maintenance times. We do this all using fast, non-disruptive technology, proven time and time again around the world. Headquartered in Finland, Geobear is a 43-year-old global business with operations in 8 countries. We entered the U.S. market in 1989, and established Geobear USA in Southern California in 2021. We're now poised for significant expansion into Northern California and beyond, with a vision to build a nationwide specialist contracting company over the next decade. The Job Opportunity We're looking for an experienced, full-time Head of Marketing to help our Southern California team grow. This is a permanent position with the possibility for a 3 days in office, 2 days remote, hybrid working week. You’ll lead marketing strategy, execution, and continuous optimization across both our B2C (homeowner) and B2B (commercial and infrastructure) audiences in Southern California. You’ll report locally while working as a member of our global marketing team, giving you the resources of an international company with the ability to bring your own best practices and experience to the global team. We are looking for someone to help us increase the number of quality inbound opportunities we can provide to our sales team. What You'll Do Own the regional marketing budget and annual marketing plan, track competitor activity. Own regional lead generation - paid social on Meta, LinkedIn and other platforms, and work closely with our Google Ads agency partner to drive high-quality opportunities from residential, commercial, and infrastructure clients. Be the hands‑on owner of our US website in HubSpot - publishing content, and continually improving SEO and GEO (AI search visibility) performance through analysis and hands‑on updates. Partner with our PR agency on trade media outreach, and support the sales team with the assets and collateral they need to close. Plan and create organic social content across LinkedIn, Instagram, and Facebook, including short-form video. Responsible for qualifying inbound leads from web forms, calls, and emails, in Salesforce. Are You Someone Who: Is a hands‑on marketing professional with a minimum of 5 years of relevant experience? Is looking for an opportunity to run the marketing engine of a growing business? Wants to use today's leading marketing technology tools? Is looking for a scale up environment with the ability to get involved with multiple functions? Lives within a commutable distance of our Yorba Linda office? Wants to work locally, but also be part of a global team? What We Offer The chance to be a pivotal part of Geobear's U.S. growth story - joining an international company as part of a growth-focused, ambitious team. Health insurance, 401k, and PTO Possibility for a 3-in, 2-remote hybrid work week #J-18808-Ljbffr