Chief Marketing Officer

Job Description

Job Description

Title: Chief Marketing Officer

Employment Type: Full Time

Compensation: $300,000–$400,000 plus bonus

Location: Beverly Hills, CA

Work Model: On-site

Industry: Legal Services

Work Authorization: Applicants must be authorized to work in the United States for any employer. Sponsorship is not available for this position.

Company Overview

A plaintiff-side law firm representing individuals in personal injury, employee rights, and consumer class action matters is seeking a Chief Marketing Officer. Marketing plays a central role in helping prospective clients discover the firm, understand their options, and connect with its intake team.

Position Summary

The Chief Marketing Officer will lead brand strategy and client acquisition, bringing a clear commercial discipline to marketing investment. The mandate combines consumer insight, creative direction, digital performance, and the operational connection between marketing and intake.

Leading a marketing team of 20 people, this executive will work closely with intake within a combined organization of approximately 50 people. The role requires the judgment to build a differentiated consumer brand while improving the quality and conversion of incoming inquiries. Google Ads and pay-per-click advertising are important components of the existing acquisition mix.

Key Responsibilities

• Set an integrated marketing strategy that connects brand positioning, consumer demand, and the firm's growth objectives.
• Lead and develop the marketing team, establishing clear ownership, priorities, and performance expectations.
• Direct paid acquisition strategy, including Google Ads and pay-per-click campaigns, with accountability for spending effectiveness and lead quality.
• Partner with intake leadership to improve the journey from initial inquiry to consultation and retained client.
• Establish reporting that links channel investment to qualified inquiries, conversion, and acquisition economics.
• Guide creative, messaging, and campaign development to build consumer trust and strengthen market differentiation.
• Allocate the marketing budget across channels, partners, and experiments using performance evidence and business priorities.
• Improve digital experiences and conversion through disciplined testing of campaigns, messaging, and landing pages.
• Evaluate agency and vendor performance, maintaining clear expectations for deliverables, measurement, and results.
• Translate consumer research, competitive developments, and marketing performance into recommendations for senior leadership.

Required Qualifications

• Senior marketing leadership experience with responsibility for strategy, budgets, teams, and measurable business results.
• Demonstrated success in consumer acquisition, including leadership of paid digital marketing and Google Ads programs.
• Ability to connect brand strategy with performance marketing and conversion outcomes.
• Experience developing marketing teams and coordinating execution across internal stakeholders and external partners.
• Strong analytical judgment and the ability to communicate investment decisions and performance clearly to executive leadership.

Preferred Qualifications

• Experience in a consumer business with a considered purchase or service decision and a measurable lead-to-customer journey.
• Experience connecting marketing with intake, contact centers, appointments, retail conversion, or a comparable customer-facing operation.
• Experience in legal services or another environment where consumer trust and careful messaging are central to acquisition.

Benefits

PTO | Holiday Pay | Medical, dental and vision coverage and other benefits.