Marketing Specialist Central and South America

We’re seeking a Manager, Central and South America Marketing to lead and execute regional marketing programs that drive partner engagement and support sales growth across Latin America. This role serves as the key marketing partner for regional sales and channel teams, translating global strategies into locally relevant campaigns that resonate across diverse LATAM markets. Working cross-functionally with Marketing and Sales, you will oversee multi-channel field and channel initiatives—including webinars, events, partner enablement, and demand generation programs—while optimizing performance and strengthening partner success throughout the region. This is a weekly hybrid role based out of the Beacon, NY office. Fluency in Spanish and English required; Portuguese is a plus. Plan and execute regional marketing programs: email, digital, and offline - designed to activate and grow the partner channel and support field sales efforts across LATAM. Develop and localize compelling marketing assets, presentations, partner kits, and co-marketing resources that empower regional partners and sales teams to drive pipeline and close business. Serve as the marketing point of contact for LATAM sales and partner teams, understanding regional priorities and translating them into actionable marketing plans and support. Plan, coordinate, and execute regional webinars, including content development, speaker management, promotion, and post-event follow-up, with content tailored for LATAM audiences. Manage logistics and support for regional and virtual marketing events, including LATAM participation in the flagship Partner Conference (DocuWorld) and local/regional events. Handle vendor management, attendee communications, and on-site logistics as needed. Work closely with the Marketing Americas team, global marketing, product marketing, and sales leadership to ensure alignment on messaging, campaign execution, and regional priorities. Collaborate with internal teams to adapt and localize global marketing content, campaigns, and messaging for relevance and effectiveness in the LATAM market. Use marketing automation and CRM tools (e.g., HubSpot, Dynamics) to monitor, report on, and optimize the effectiveness and ROI of regional marketing programs. Stay abreast of LATAM market trends, competitive landscape, and marketing best practices to continuously improve program performance and scalability. What you need to succeed Ability to travel to the Carribean and Central & South America for marketing events. Ability to travel to Germany for team building events. Ability to travel once a year for DocuWorld, locations may vary. Bachelor's degree or equivalent experience required. 3+ years' experience in field, regional, or channel marketing; experience supporting partner ecosystems strongly preferred. Proven experience in event and webinar management, including logistics and promotion. Strong familiarity with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Dynamics). Fluency in Spanish and English required; Portuguese is a plus. Experience in the hardware/software or SaaS industry is a plus. Experience marketing within or to the Latin American region preferred. What we can offer The pay range is between $65,000 and $70,000 depending on experience. DocuWare funds $2,000/$4,000 annually towards single/family HDHP deductible Your choice of 4 medical plans (HDHP, EPO, PPO) Short Term Disability (100% company paid) Long Term Disability (100% company paid) Group Term Life insurance (100% company paid) 401(K) with company match 12 annual paid holidays and generous PTO plan Profit Sharing Internationally growing and well established company Thorough onboarding & induction period Training and development opportunities Participation in a positive intercultural company culture with an openness to new ideas Virtual instructor led fitness offerings. Access to Udemy training academy and Tuition Reimbursement Flexible Spending & Dependent Care Accounts Company events and more Why should you join? DocuWare stands for globally distributed, international teams, flat hierarchies, and an open company culture that encourages active participation and contribution. Mobile work and flexible working hours are part of our everyday life. Would you like to become part of an innovative company whose solutions digitalize everyday work across a wide range of industries? Then join our team! Our Values New ideas are always welcome here. At DocuWare, you’ll find an open corporate culture, a wide variety of options for further education and a friendly, informal work environment. We offer creative, self-motivated individuals a diverse, international working environment with plenty of freedom and opportunity for professional development. You can find what makes us a unique and rewarding employment experience on Instagram! Check us out at Your hiring partner Human Resources Business Partner Here you can find us Human Resources Business Partner View email address on click.appcast.io Work Authorizations Please note that DocuWare Corporation does not sponsor employment visas for this position. Candidates must be authorized to work in the country without the need for visa sponsorship. EEOC Statement DocuWare Corporation is an Equal Opportunity/Affirmative Action Employer (Equal Opportunity Employer/Veterans/Disabled). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, national origin, age, veteran status, disability, or any other protected category pursuant to federal, state or local laws and will not be discriminated against on the basis of any such categories/status. DocuWare values diversity, equity and inclusion and this policy applies to all employment practices at DocuWare. DocuWare is committed to providing reasonable accommodations for qualified individuals with disabilities including, but not limited to, during the application process. Please let us know if you need assistance or an accommodation due to a disability. Employment is contingent upon a successful completion of a criminal background investigation subject to any federal, state, and local laws. #J-18808-Ljbffr DocuWare