Marketing Analyst - Full Funnel
Backroads
About the Role The Marketing Analyst is a data-driven strategist responsible for measuring, interpreting, and optimizing performance across all marketing channels. This individual provides the reporting backbone for the Web, Paid Media, CRM, and Loyalty teams, blending statistical expertise with AI-powered tools to uncover and act on patterns in guest behavior, campaign performance, and web analytics. They bridge human judgment with machine intelligence to accelerate business insights and drive smarter, faster marketing decisions, delivering insights that help Backroads improve acquisition, conversion, and retention. Responsibilities Develop and maintain dashboards and reports to track KPIs across paid media, email, web, CRM, and loyalty campaigns. Collaborate with channel leads to define campaign goals and monitor performance against targets. Document and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem. Regularly analyze user behavior across the booking funnel and generate actionable insights. Use AI tools and platforms (like GPT, BigQuery ML, or AutoML) to generate and test hypotheses at scale. Automate repetitive queries and reporting via scripts, bots, or AI copilots. Communicate insights visually and contextually, often embedding generative narratives directly into dashboards. Play a key role in data governance, ensuring AI-generated insights are ethical and unbiased. Qualifications 3‑5 years of experience in marketing analytics, performance marketing, or ecommerce analytics. Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel. Familiarity with AI tools and platforms. Experience analyzing multichannel funnels and user journeys. Strong understanding of KPIs such as CAC, LTV, ROAS, and conversion rate. Excellent communication skills and the ability to convey data clearly to stakeholders. Work Environment On‑site, Berkeley, CA – 4 days in office, 1 day remote. Backroads is unable to provide visa sponsorship or take over existing sponsorships at this time or in the future. #J-18808-Ljbffr Backroads
$95k - $115k
## Marketing Analyst - Full FunnelApplylocations: Berkeley, Californiatime type: Full timeposted on: Posted 3 Days Agojob requisition id: JR100... ...ecosystem.* Regularly analyze user behavior across the booking funnel and generate actionable insights.* Use AI tools and...SuggestedWork at officeRemote workWork from homeFlexible hours1 day per week- Backroads Tour Company is looking for a Marketing Analyst in Berkeley, California. This full-time role involves measuring, interpreting, and optimizing performance across marketing channels using data-driven strategies. You will be responsible for developing dashboards...SuggestedFull time
- Backroads is seeking a Marketing Analyst in Berkeley, CA. This role is focused on data-driven strategies to optimize performance across various marketing channels. Responsibilities include developing dashboards, collaborating with teams to monitor campaign performance,...SuggestedRemote work
$294k - $368k
Mercury is seeking a director-level Head of Growth Marketing for a full-time remote role. This position involves setting the growth marketing strategy across various channels including paid, demand generation, and SEO, while leading a team of 11 marketers. The ideal candidate...SuggestedRemote jobFull time$70k - $100k
...San Francisco, CA · On-site · Full-time Compensation: $70,000–$10... ...activity and is building its marketing function from the ground up. Founded... ...layer Define and standardize funnel metrics so marketing, sales,... ...signal Storyteller before analyst: starts with the conclusion and...SuggestedFull timeRelocation packageDavid Joseph & Company
San Francisco, CA2 days ago$100k - $120k
Growth Marketing Analyst Who we are We're Redis. We built the product that runs the fast apps our world runs on. (If you checked the weather... ...behavior, and leading indicators Own analysis across the full growth funnel (acquisition → activation → conversion → retention +...Local areaWorldwide- ...Market Analyst Building and Sharing Power Market knowledge in the US (ERCOT and PJM as starting cases) is one of the pillars of the Flexible... ..., CA office. The Market Analyst gathers knowledge from the full organization and the external information available to be able...Temporary workWork at officeLocal areaFlexible hours
Direct Energie
Berkeley, CA1 day ago $150.57k - $188.22k
..., United States, AMER Position Title: Marketing Business Analyst From Fivetran founding until now, our... ...B marketing drives revenue. This is a full‑time, hybrid position based out of our... ...pipeline trends, campaign anomalies, or funnel conversion issues and proactively...Full timeWork at officeRemote workFivetran
Oakland, CA1 day ago$95k - $115k
Backroads is seeking a Marketing Analyst in San Francisco, CA. This role involves measuring and optimizing marketing performance across channels, developing dashboards to track KPIs, and analyzing user behavior to provide actionable insights. The ideal candidate will have...Work at officeRemote work- ...Career Now Brands is seeking a Marketing Campaign Coordinator who will work on a team that creates and manages campaigns for our clients... ...communication skills Enthusiastic and eager to support the team This is a full-time onsite position in our Royal Oak, MI office If you are...Full timeWork at office
Career Now Brands LLC
Emeryville, CA2 days ago - ...Marketing Analyst ABC Industries was founded in 1962 and is one of the leading providers of specialty widgets in the world. Our company is... ...channel attribution models and an understanding of the marketing funnel a plus Experience with Looker a plus All qualified applicants...Local areaFlexible hours
ABC Industries, Inc.
San Francisco, CA1 day ago - ...app, and we now serve learners across many markets and 15+ languages. Speak is one of the... ...This Role We’re looking for a Marketing Analyst with an emphasis on modeling and incrementality... ...experiments to optimize the marketing funnel, including but not limited to landing...Live in
Speak LLC
San Francisco, CA22 hours ago $70k - $90k
...(Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys... ...management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver...Work experience placementSummer workWork at officeRemote workFlexible hoursRecruitics Careers
Lafayette, CA1 day ago- ...Executives in Berkeley, California is looking for an Entry Level Marketing & Advertising Sales Coordinator. This role involves designing... ...environment. Sales experience is beneficial but not required as full training will be provided! #J-18808-Ljbffr Berkeley Executives
- Career Now Brands is hiring a Marketing Campaign Coordinator in Emeryville, California. This role involves building and managing client... ...collaborating with team members. Ideal for recent grads, this full-time position offers opportunities for career growth and development...Full timeWork at officeImmediate start
$71k
...DEPARTMENT: Marketing and Audience Services POSITION: Digital Marketing Manager REPORTS TO:... ...weekends required. CLASSIFICATION: Annual full-time, exempt COMPENSATION: $71,000; benefits... ...across email campaigns to capture full-funnel performance data. Collaborate with the...Full timeMonday to FridayNight shiftWeekend workAfternoon shiftBerkeley Repertory Theatre
Berkeley, CA22 hours ago$110k - $130k
...and hooks for paid social, distilling a full story into a two‑sentence scroll stopper... ...within the UA team to align creative with funnel signals, translating what’s working in paid... ...of paid creatives aligned to key marketing beats, evergreen campaigns, and UA testing...Work at officeInkitt
San Francisco, CA1 day ago- Marketing & Advertising Sales Coordinator (Entry Level) Full-time Berkeley Executives expanded to the East Bay area in 2015 and has been firing on all piston ever since! Our team is a hard working, fun-loving bunch of people from all over the world. We are the type of...Full timeLocal areaImmediate start
- ...And we’re looking for a Paid Media Specialist to start immediately! Duties And Responsibilities Define and oversee the full performance marketing strategy aligned with business goals Manage multi‑channel paid media operations, ensuring alignment with growth KPIs Lead...Immediate startRemote workWork from homeWorldwideNight shift
- Location San Francisco, USA Employment Type Full time Location Type On-site Department Marketing About Flagright: Flagright is an AI operating system for financial... .... We are hiring a Senior Product Marketing Manager, Analyst Relations in the United States to build and own our...Full timeWork at officeVisa sponsorship
$10 per hour
...business, society, and the environment? Come join us. Director, Marketing & Communications Key Responsibilities Marketing Strategy &... ...execution Build marketing programs that move the needle across full-funnel acquisition, conversion, and expansion Support go-to-market...- ...Department: Specialized Roles Employment Type: Full Time Location: Philippines Reporting To:... ..., and pacing across US, UK, and European markets. Track and report on ROAS/CAC, spend... ...remarketing. Recommend landing page and funnel optimizations to improve CTR, CVR, and AOV...Hourly payFull timeRemote workWork from homeNight shiftAfternoon shift
- ...Repertory Theatre in Berkeley, California, is seeking a Digital Marketing Manager who excels in email marketing and digital content... ...skills, and familiarity with CRM tools. The position offers a full-time schedule, and candidates from diverse backgrounds are encouraged...Full time
- A global energy company is seeking a Power Marketing Associate in Berkeley, CA to support the corporate PPA team. The role involves analyzing market data, assembling proposals, and providing quantitative support in negotiations. Candidates should have a Bachelor's degree...Flexible hours
$65k - $85k
...We’re a data-driven, fast-moving team that takes performance marketing seriously — and we’re building the team to match our ambitions... ...across paid social and other channels as part of a collaborative, full-funnel acquisition team. Hybrid/Remote. A Day in the Life Own and...Seasonal workRemote workShift workWine.com
San Francisco, CA1 day ago$150k - $165k
...with service professionals across 120+ markets with $100M+ in annual bookings, and... ..., not just sign up. You will own the full supply acquisition funnel end to end, from ads and landing pages... ...to be a good fit if you rely on analysts to pull your data, need months of results...Local areaRemote workLawnStarter
San Francisco, CA1 day ago- ...a Product Manager to join their Growth team in San Francisco, California. The ideal candidate will manage the sign-up and purchase funnel of their car insurance product, continuously improving user experience and driving feature launches. Responsibilities include monitoring...
- ...changing that, using AI to disrupt a massive market. Millions of people rely on Gamma to... ...user feedback, and improve the full experience. Our team has a strong in‑office... ...activation rates, improve conversion at critical funnel stages, and reduce time‑to‑value through...Weekly payCasual workWork at officeLocal areaWork from home
gamma.app
San Francisco, CA2 days ago $185k - $230k
A leading global logistics firm is seeking a Director of Marketing & Communications to drive strategic initiatives and revenue growth. The... ...track record in building effective marketing teams. This full-time position based in San Francisco offers a competitive salary...Full time- ...challenges of our time. The Opportunity: We’re hiring a Senior Market Intelligence & Expansion Analyst to become AbbyCare’s resident expert on the policies,... ...growing healthcare company’s growth strategy. This is a Full-Time Hybrid opportunity based in San Francisco, CA. What...Full timeShift work
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