Marketing Analyst - Full Funnel
Backroads
About the Role The Marketing Analyst is a data-driven strategist responsible for measuring, interpreting, and optimizing performance across all marketing channels. This individual provides the reporting backbone for the Web, Paid Media, CRM, and Loyalty teams, blending statistical expertise with AI-powered tools to uncover and act on patterns in guest behavior, campaign performance, and web analytics. They bridge human judgment with machine intelligence to accelerate business insights and drive smarter, faster marketing decisions, delivering insights that help Backroads improve acquisition, conversion, and retention. Responsibilities Develop and maintain dashboards and reports to track KPIs across paid media, email, web, CRM, and loyalty campaigns. Collaborate with channel leads to define campaign goals and monitor performance against targets. Document and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem. Regularly analyze user behavior across the booking funnel and generate actionable insights. Use AI tools and platforms (like GPT, BigQuery ML, or AutoML) to generate and test hypotheses at scale. Automate repetitive queries and reporting via scripts, bots, or AI copilots. Communicate insights visually and contextually, often embedding generative narratives directly into dashboards. Play a key role in data governance, ensuring AI-generated insights are ethical and unbiased. Qualifications 3‑5 years of experience in marketing analytics, performance marketing, or ecommerce analytics. Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel. Familiarity with AI tools and platforms. Experience analyzing multichannel funnels and user journeys. Strong understanding of KPIs such as CAC, LTV, ROAS, and conversion rate. Excellent communication skills and the ability to convey data clearly to stakeholders. Work Environment On‑site, Berkeley, CA – 4 days in office, 1 day remote. Backroads is unable to provide visa sponsorship or take over existing sponsorships at this time or in the future. #J-18808-Ljbffr Backroads
- ...difference in our success. About the Role: The Marketing Analyst is a data-driven strategist responsible for measuring, interpreting... .... Regularly analyze user behavior across the booking funnel and generate actionable insights. Use AI tools and...SuggestedWork at officeWork from home
Back-Roads Touring Company Ltd
Berkeley, CA1 day ago - Backroads is seeking a Marketing Analyst in Berkeley, CA. This role is focused on data-driven strategies to optimize performance across various marketing channels. Responsibilities include developing dashboards, collaborating with teams to monitor campaign performance,...SuggestedRemote work
$100k - $120k
...behavior, and leading indicators. Own analysis across the full growth funnel (acquisition → activation → conversion → retention + upsell)... ...will you need to have? Strong experience analyzing growth or marketing data in a fast‑paced, experimentation‑driven environment....SuggestedLocal areaWorldwide$96.64k - $120.8k
...at Twilio Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics. About... ...growth experimentation across the self-serve funnel. Build the bridge between Self Service... ...So, if you're ready to unleash your full potential, do your best work, and be the...SuggestedLocal areaRemote workWorldwideTwilio
San Francisco, CA3 days ago$130k - $150k
...and partners. About the Role The Growth Marketing Team at Eko is the expansion engine of our... ...deliver measurable outcomes across the funnel. As the Display and Programmatic Marketing... ...social platforms. Develop and implement full-funnel media plans that drive brand...Suggested- ...Market Analyst Building and Sharing Power Market knowledge in the US (ERCOT and PJM as starting cases) is one of the pillars of the Flexible... ..., CA office. The Market Analyst gathers knowledge from the full organization and the external information available to be able...Temporary workWork at officeLocal areaVisa sponsorshipWork visaFlexible hours
Direct Energie
Berkeley, CA2 days ago $75k - $105k
...Job ID 85537 Location Main Campus-Berkeley Full/Part Time Full Time Add to Favorite Jobs... ...) opportunities within the overall Marketing strategy to integrate student-athlete stories... ...Generation: ~ Own the digital sales funnel for tradition and new revenue streams,...Full timePart timeInternshipH1bWork at officeLocal areaUniversity of California Berkeley
Berkeley, CA3 days ago$150.57k - $188.22k
...of companies. We're looking for a Marketing Business Analyst who will sit at the intersection of B2... ...marketing drives revenue. This is a full-time, hybrid position based out of our... ...pipeline trends, campaign anomalies, or funnel conversion issues and proactively...Full timeWork at officeRemote workFivetran
Oakland, CA2 days ago- A social impact organization seeks a Marketing Lead to drive digital marketing growth and pipeline... ...include optimizing marketing funnels and leveraging AI tools for content creation... ...analytics. This part-time role transitions to full-time, requiring in-office presence in...Full timePart timeWork at office
$95k - $115k
Backroads is seeking a Marketing Analyst in San Francisco, CA. This role involves measuring and optimizing marketing performance across channels, developing dashboards to track KPIs, and analyzing user behavior to provide actionable insights. The ideal candidate will have...Work at officeRemote work$210k - $240k
...Communications and sit in our Corporate Marketing team in San Francisco, reporting directly... ...Corporate Marketing. You'll lead PR and analyst relations for Culture Amp globally, helping... ...customer advocacy. This position is a full-time fixed-term position for a twelve...Full timeContract workFixed term contractWork at officeLocal area2 days per weekCulture Amp
San Francisco, CA23 hours ago$100k - $122k
...responsibility is to work client-facing, with a specific book of commerce clients to create, manage, optimize, report on, and present full funnel marketing campaigns. In this role, you will work directly with a variety of large Brands across multiple global Amazon markets and...Work at officeRemote workMonks Associates
San Francisco, CA3 days ago- ...Marketing Analyst ABC Industries was founded in 1962 and is one of the leading providers of specialty widgets in the world. Our company... ...channel attribution models and an understanding of the marketing funnel a plus ~ Experience with Looker a plus All qualified...Local areaFlexible hours
ABC Industries, Inc.
San Francisco, CA3 days ago $111.54k - $167.42k
...Marketing Insights & Reporting Analyst, Consultant The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital... ...: Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical...Full timePart timeWork at officeLocal areaWork from homeHome office2 days per weekBlue Shield Of California
Oakland, CA1 day ago- ...app, and we now serve learners across many markets and 15+ languages. Speak is one of the... ...Role We're looking for a Marketing Analyst with an emphasis on modeling and incrementality... ...experiments to optimize the marketing funnel, including but not limited to landing...Live in
Speak LLC
San Francisco, CA3 days ago - ...Speak Marketing Analyst We're looking for a Marketing Analyst with an emphasis on modeling and incrementality testing in the context of... ...background in running marketing experiments to optimize the marketing funnel, including but not limited to landing page A/B tests, CRM...Live in
- ...Berkeley, California, is seeking a candidate to analyze global markets for IT services, including servers, storage, and security. The... ...market reports, presenting insights, and working with external analysts. A background in data analysis and statistics is beneficial. This...
$70k - $90k
...(Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys... ...management and should have an understanding of the full marketing funnel. S/he will be deployed on specific strategic accounts to deliver...Work experience placementSummer workWork at officeRemote workFlexible hours- ...Senior Product Marketing Manager, Analyst Relations Flagright is an AI operating system for financial crime compliance used globally by Fortune... ...decisioning, helping compliance teams operate at their full potential in the fight against financial crime. We operate...Work at officeVisa sponsorship
Flagright
San Francisco, CA3 days ago $27 per hour
...yourself at Twilio Join the team as Twilio's next Go-To-Market Analyst Intern for our GTM Strategy & Operations team. About the... ...and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself...InternshipSummer internshipWork at officeLocal areaRemote workWorldwideTwilio
San Francisco, CA3 days ago- ...Contract ABOUT THIS ROLE: Insight Global is seeking a Sr. Marketing Analyst to join the Marketing Analytics team. This role is focused on... ...and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity...Contract workRemote work
Insight Global
San Francisco, CA2 days ago $83k
...team, reporting into the Director, Growth Marketing. You'll partner closely with our TV/Audio... ...at $83,000.00 and up to $115,000.00. Full-time employees are also eligible for a bonus... ...Expect To Support execution of full-funnel media campaigns in partnership with the...Full timeWork at officeLocal areaRemote workNight shiftChime
San Francisco, CA3 days ago$145k - $170k
...Finance, Product, Growth, Lifecycle Marketing, Content, Customer Experience,... ...a Senior Business Insights Analyst to help Philo make better,... ...be partnering with Product on funnel friction, Growth on acquisition... ...shaping the future of TV! Status: Full-time Location: San Francisco,...Full timeFor contractorsWork at officeRemote workHome officeFlexible hours3 days per weekPhilo
San Francisco, CA8 hours ago$50k - $80k
...for an accommodation or an alternative application process. Marketing Manager Full Time Berkeley, CA, US 2 days ago Requisition ID: 1007... ...for tryouts, recreational programs, and camps across the full funnel — from awareness to registration. Manage and optimize Meta...Full timeLocal area- ...resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time...Full time
University of California
Berkeley, CA2 days ago - ...Job Description Insight Global is looking for an Associate Marketing Analyst to join an expanding marketing and revenue operations team.... ...diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal...Remote work
Insight Global
San Francisco, CA1 day ago $100k - $125k
...lives at the intersection of performance marketing, user experience, and brand storytelling.... ..., write, and produce high‑impact, top‑of‑funnel content, including blogs, guides, pillar... ...advocacy. Analytics and inbound marketing Full‑Funnel Tracking: Own the reporting for...Work at officeWork from homeWorldwideMonday to FridayFlexible hours$75k - $100k
...supports fundraising, policy, and partnership goals Partner with marketing and program teams to repurpose webinars into YouTube content,... ...a calendar of relevant speaking opportunities and manage the full submission process, including proposals, bios, abstracts, and...Full timeLocal areaFlexible hoursShift workNight shiftWeekend workGRID ALTERNATIVES, Careers Page
Emeryville, CA25 days ago$95k - $154k
...cuts are business decisions, not personal failures. But the job market can still feel brutal: you apply daily, watch automated rejections... ...rebuild momentum. We're actively engaging candidates for full-time opportunities aligned to client needs: software programming...Full timeH1bShift workSynergisticIT
Berkeley, CA23 hours ago$100k - $130k
...staff engage with SamaCare across the full lifecycle, from activation through... ...role for an operator who thinks like an analyst, writes like a marketer, ships like a builder, and has deep... ...initiatives spanning the full engagement funnel, including: Onboarding sequences...Full timeWork at officeFlexible hours2 days per week
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