VP, Product Strategy (Transformation & Change Management)

VP, Product Strategy (Transformation & Change Management)

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Vice President, Product Strategy is a senior leader responsible for defining and driving product strategy while ensuring successful adoption across the organization. This role sits at the intersection of product, technology, data, and business operations—translating strategic vision into actionable roadmaps while leading the organizational change required to realize value.

This leader brings deep product expertise but goes beyond product delivery—shaping operating models, influencing stakeholders, and embedding new ways of working to enable sustainable transformation. They will partner closely with executive leadership to align on priorities, drive measurable outcomes, and ensure that product innovation is effectively adopted across teams, processes, and systems.

Product Strategy & Vision

• Define and lead end-to-end product strategy aligned to business objectives, customer needs, and market opportunities
• Translate strategic vision into prioritized roadmaps, epics, and measurable outcomes
• Establish clear product principles, frameworks (e.g., DVF), and decision-making models
• Ensure product strategy is grounded in data, customer insight, and business viability

Transformation & Change Leadership

• Lead change management efforts required to implement new products, platforms, and operating models
• Define and execute change strategies across people, process, and technology
• Identify organizational barriers to adoption and proactively design solutions to overcome them
• Drive alignment across executive stakeholders, ensuring clarity on "what is changing" and "why it matters"
• Champion a culture of continuous improvement, experimentation, and iterative delivery

Operating Model & Ways of Working

• Design and implement product-led operating models (e.g., cross-functional pods, agile delivery frameworks)
• Establish governance structures, decision rights, and workflows to support scalable execution
• Align product, technology, data, and business teams around shared goals and KPIs
• Embed repeatable processes for prioritization, roadmap planning, and delivery

Stakeholder Leadership & Influence

• Serve as a trusted advisor to executive stakeholders, including Product, Technology, Marketing, and Operations leadership
• Facilitate alignment across complex, cross-functional environments with competing priorities
• Communicate strategy, progress, and outcomes in a clear, compelling, and executive-ready manner
• Lead workshops, alignment sessions, and decision forums to drive momentum and clarity

Adoption, Enablement & Value Realization

• Ensure successful adoption of new capabilities across the organization—not just delivery
• Define success metrics tied to business outcomes (e.g., adoption, efficiency, revenue impact)
• Partner with teams to operationalize new tools, platforms, and processes
• Develop enablement strategies including training, documentation, and change communications

Team Leadership & Capability Building

• Lead and mentor a team of product strategists, fostering strong product thinking and business acumen
• Build product and change management capabilities across the organization
• Promote a culture of accountability, ownership, and continuous learning
• Identify skill gaps and invest in training and development

Core Product Expertise

• 10+ years of experience in product strategy, product management, or digital transformation roles
• Proven ability to define and deliver complex digital products and platforms
• Experience translating business strategy into product roadmaps and execution plans
• Strong understanding of modern product practices (Agile, dual-track discovery, experimentation)

Change Management & Transformation Experience

• Demonstrated experience leading large-scale transformation or change management initiatives
• Deep understanding of organizational change dynamics (people, process, technology)
• Experience driving adoption of new platforms, operating models, or ways of working
• Ability to influence behavior change across diverse stakeholder groups

Leadership & Communication

• Exceptional stakeholder management and executive communication skills
• Ability to simplify complex ideas into clear, actionable narratives
• Experience working in highly matrixed, cross-functional environments
• Strong facilitation skills (workshops, alignment sessions, decision-making forums)

Strategic & Analytical Thinking

• Ability to balance long-term vision with near-term execution
• Strong problem-solving skills with a data-driven mindset
• Experience defining KPIs and measuring business impact

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $159,695 - $255,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/17/26.